Net Worth

Capital Bra: The rapper’s wealth & income

How much money does Capital Bra have?

Capital Bra was born in Siberia in 1994, but the family soon moved to Dnipropetrovsk (Ukraine). At the age of seven, he and his mother moved to the Hohenschönhausen district of Berlin. As an adolescent he got into the petty criminal milieu and served several juvenile sentences. Because of brawls, he had to change schools more often until he dropped out in the ninth grade.

However, the rapper made something of himself. He became known for the first time in 2014 through the rap battle event “Rap on Wednesday”. His clever puns and humorous anecdotes quickly made him a popular act and was voted the show’s best newcomer. The Estimated net worth of Capital Bra is 15 million euros.

Capital Bra and its wealth accumulation

Income from Capital Bra
His first album “Kuku Bra” was released in early 2016 and entered the German album charts at number 32, and it landed at number 61 in Austria. The album attracted a great deal of attention and so he made it as a feature on the album in May 2016 “High and Hungry” in the single “Paff paff & weiter” with Gzuz. For this he received his first gold record. The Capital Bra’s fortune is largely made up of show business. Hip-hop is very popular with young people, so it is hardly surprising that it receives one gold record after another.

Income from songs, albums and shows

After his first album it was only uphill. His second album “Makarov Complex” in 2017 landed at number 2 in Germany and number 1 in the album charts in Austria. In the same year he also released the album “Blyat” which debuted at number 3 in both countries. His breakthrough came with “Berlin Lives” in mid-2018. The album landed at number 1 and in the DA-CH region achieved gold status in Germany with over 100,000 records sold.

On July 5th, 2018 the track “For you all” was released with Samra and Bushido. It was also announced here that he is now under contract with Bushido’s label Ersguterjunge, and that the album “Alone” has been released under this label. Soon there was a crisis behind the scenes, which is why Joker Bra launched his own label “Bra music“Founded. The album CB6 (gold status) was released under Bra Musik in 2019 and CB7 in 2020.

Published albums

year Surname Publication date Label
2021 CB7 September 18, 2020 Bra music, urban
2019 CB6 April 12, 2019 Bra music, urban
2018 Alone November 2, 2018 Ersguterjunge, Team Kuku, Sony Music
2018 Berlin lives June 22, 2018 Team Kuku, Sony Music
2017 Blyat 29th September 2017 No, no! Team Kuku
2017 Makarov complex 3rd February 2017 No! Case !, Chapter One, Team Kuku
2016 Kuku Bra January 29, 2016 Baba City, Chapter One, Universal

How much does Capital Bra make on Spotify?

Capital Bra assets
The streaming business is probably the most worthwhile at Capital Bra, because he is the most streamed German-speaking artist on Spotify. According to current statistics, Spotify pays around 0.003937 euros for each stream. For a million streams that would be 3,937 euros for the rapper. It can be extrapolated that Capital Bra has already received 8.6 million euros via Spotify with its 2.2 billion streams. Of course, something has to be deducted from the label (Universal is still behind Bra Musik) and the money earned has to be taxed. Therefore, not all income is always immediately counted as assets.

Capital Bra has taken on these 5 top tracks on Spotify so far:

  • 110: around 470,000 euros with ~ 120 million streams
  • Tilidin: around 450,000 euros with ~ 115 million streams
  • Purple again: around 400,000 euros with ~ 100 million streams
  • Neymar: around 335,000 euros with ~ 85 million streams
  • Prinzessa: around 315,000 euros with ~ 80 million streams

Income from YouTube

After MTV and VIVA have been completely replaced, YouTube is an important factor in popularity and status. The clicks show which rapper is currently the most popular. In addition, YouTube is also an important source of income and acts as a unique PR tool. If the Capital Bra channel is analyzed via SocialBlade, it turns out that it generated from 20 to 46 million clicks on its music videos, depending on the month. It is realistic to assume that 1 million views will bring in around 1000 euros. That’s how it lies monthly earnings on YouTube at around 30,000 euros and thus around 360,000 euros annually.

Income with own label Bra Musik

With his own label he receives more shares in the sales proceeds, so the hip-hop sub-label at Universal Urban is also worthwhile financially, whereas it also enjoys significantly more freedom. Theoretically, he could also sign his own artists with Bra Musik, but this has not yet happened or there was only a short interlude with Ali471.

Products in the supermarket – BraTee and Gangstarella Pizza

One of the smartest business decisions was to use your own name for products in the supermarket. The idea started with Universal Music to bring their own pizza onto the market. Under the new brand Gangstarella A frozen pizza was created in 4 flavors and has already been sold a million times. The rapper likes to give his face for it and probably earns a lot. However, the brand or company behind it is 100% Universal Music. How much goes to Capi for each pizza sold cannot be quantified.

In February 2021 came with the BraTee, the next product on the refrigerated shelves. An iced tea in 4 flavors that should completely dispense with flavor enhancers and artificial additives. Behind BraTee is the beverage brand professional “UniBev” from Stuttgart. Here, too, it is not possible to quantify how much money goes to Capi himself for each BraTee sold, because he is not directly involved in the company. It can therefore only be estimated whether the deal was only once for the name + face, or whether the smart rapper continues to earn money here as well. In that case the fortune will grow even further.

Fees from advertising deals

Because the rapper enjoys a lot of attention on social media channels, an advertising deal with Nike came about in 2018. It can be assumed that a Advertising deal brings in around 700,000 euros a year. But there is no official statement from either side. In 2021 Bratan switched to competitor Adidas and has since been the face of the “Forum” sneaker relaunch. Here we are assuming a seven-figure sum annually.

Image sources:
funk officially [CC BY-SA 4.0], via Wikimedia Commons
@Capital Bra / Facebook

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