Social Media Management Tools Real Estate Agents

April 24, 2022 Zeeshan

As an estate agent, you know that social media is a powerful tool to reach new clients and grow your business. But with so many different platforms and tools out there, it can be hard to know where to start.
Handling organic and Paid Social Media across multiple platforms can be time-consuming. That’s why we’ve put together this list of the best social media management tools for estate agents. Whether you’re just getting started or you’re looking for ways to improve your social media strategy, these tools will help you get the most out of your efforts.

Social Media Management Tools

1. Hootsuite

Hootsuite is one of the most popular social media management tools, and for good reason. It gives you the ability to manage all your social media accounts in one place, which can save you a lot of time and effort.
You can use Hootsuite to schedule posts, track who’s talking about your brand, and measure your results. There’s a free version available, or you can upgrade to the paid plans starting at £39/month, providing management of 10 social media accounts.

2. Buffer

Buffer is another great social media management tool that offers similar features to Hootsuite. With Buffer, you can schedule posts, track your analytics, and engage with your audience.
The main difference between Buffer and Hootsuite is the pricing. Buffer has a free plan with limited features, or you can upgrade to one of their Essential plan which starts at $5 (approx. £3.90) per social media channel.

3. Sprout Social

Sprout Social is a social media management tool that offers a wide range of features to help you grow your business. With Sprout, among the usual features of creating and publishing content, tracking analytics, etc. their social media listening tool helps its users gain valuable information on global social media conversation.
With Sprout Social, you can manage all your social media accounts in one place, schedule posts, track analytics, and engage with your audience. One of the most unique features is the ability to create custom reports, which can be invaluable for tracking your progress and results over time.
The pricing for Sprout Social starts at $89/month (approx. £69), making it one of the most expensive options on this list. However, they do offer a free trial so you can try out the features before you commit to a paid plan.

4. CoSchedule

CoSchedule is a social media management tool that’s specifically designed for bloggers and content creators. It helps you to optimize your social media strategy and get the most out of your content. Not only that, it does provide features to help track general project and task management, which other tools do not.
With CoSchedule, you can share your content on social media, track who’s talking about it, and measure your results. The pricing starts at $29/month (approx. £22), making it perfect for start-ups with a low budget. A free package is also offered, but similar to others, there are limited features.

5. SocialBee

SocialBee is another great social media management tool that offers similar features to Buffer and Hootsuite. A unique feature is their ‘Bulk Action’. This provides the ability to make changes to several posts from one category at once i.e. assign to more profiles, approve, delete, and more.
The pricing for SocialBee starts at $19/month (approx. £15).

6. Sendible

Sendible is a social media management tool that’s specifically designed for businesses and agencies. Its collaboration feature provides the ability for multiple teams, individuals, and even clients, to create, preview and publish content. Perfect for teams that work remotely around the world.
The pricing starts at $29/month (approx. £23).

Tools to aid in coordinating social media tasks
The tools we have listed above all provide their own unique value, though sometimes other tools that help coordinate tasks between teams can aid in running a productive social media

workflow. Here are a few project/task tools we recommend:

1. Asana

Asana is a project management tool that helps teams to coordinate and manage tasks. With Asana, you can create tasks, assign them to team members, set deadlines, and track progress.
Asana like a number of others offers a free version. Perfect for a small team working out their processes.

2. Trello

Trello is a project management tool that uses a Kanban-style system to help teams coordinate and manage tasks. With Trello, you can create tasks, assign them to team members, set deadlines, and track progress.
Trello is free to use, making it one of the more affordable options on this list.

3. Basecamp

Basecamp is a project management tool that helps teams to coordinate and manage tasks. With Basecamp, you can create tasks, assign them to team members, set deadlines, and track progress.
The pricing for Basecamp starts at $99 per month (approx. £77), making it one of the more expensive options on this list.
4. Monday.com
Monday.com is a project management tool that helps teams to coordinate and manage tasks. With Monday.com, you can create tasks, assign them to team members, set deadlines, and track progress.
The pricing for Monday.com starts at £21 per month, making it one of the more affordable options on this list.

While there are many social media management tools available, estate agents should consider their needs and budget when choosing which tool is right for them. In general, estate agents should look for a tool that offers features like scheduling posts, analysing analytics, and engaging with followers. Additionally, some estate agents may find value in a tool that specifically caters to their industry (such as SocialFlow for publishers). Ultimately, the best social media management tool for estate agents is the one that meets their individual needs.