Why Is Online Security Important?

As technology increases, cyber threats continue to increase. With so many businesses running online or taking customer information online through websites, it has become increasingly challenging for them to keep their information plus that of their clients safe.

There are several ways that clients can keep their information safe online; one of the most important ones is to ensure that the website they use is legit and secure. One of the ways to do that is ensuring the website has an HTTPS and provides expert value. When you hover over the link, it should not look spammy or broken.

Clients should also use strong passwords, secure networks, two-factor authorization, and different email addresses.

As a business owner, cloud security should be your number one priority to protect your business and clients. According to Zscaler, you should invest in technologies, tools, services, and procedures to protect your online platform. Some of the reasons why online security matters include:

Hackers Could Target Your Clients

When hackers gain access to your website, they can also access your clients’ data, which they could use for malicious purposes. They could also hijack computer resources.

Hackers can also use your site to redirect traffic and infest your clients’ computers with viruses and malicious software. There are numerous forms of malware and ways that cyber attackers can infect your website, mostly done using automated hacking tools.

To Gain and Maintain A Good Reputation

Customer trust is essential in business, and once clients don’t trust your business, they are not likely to revisit you.

Many clients rely on websites and other online platforms to learn about your business, products, or services. If your website is not safe, Google and other search engines warn or restrict your clients from accessing them.

If a client receives this warning or restriction, they will start doubting the legitimacy of your business. That will also happen if people access their data illegally from your website. If your website is hacked, it will most probably be blacklisted.

That means clients can no longer access your products or services, leading to a loss of revenue.

Helps Save On Future Costs

Prevention is better than cure. In this case, it is also cheaper. Once your website is hacked, it is best to look for a professional to clean it up. Cleaning up malware from a hacked site involves a lot of work because hackers hide it from the original databases and files, making it harder for you to do alone.

This is usually more expensive than putting up the security measures beforehand. If your website gets blacklisted, you might have to open another one, which means more money.

The additional costs plus loss of revenue and customers can cause a tremendous loss in your business than what you would have incurred by investing in cloud security.

Increase in Number of Hacked Sites

A recent study found that there is a cyber-attack every 39 seconds, which is aided mainly by non-protected usernames and passwords. In 2018, there were attempts on popular sites like Ticketmaster, Facebook, and Marriott International.

Once you have your website and other online business platforms up, call an expert to help you set up the most effective security measures. Professionals like Zscaler will secure your online platforms without making it complex for you or your clients to operate.

Read also: Top 4 Email Security Best Practices for 2022