Repeat customers are responsible for keeping most small businesses afloat. That being the case, it’s in every small business owner’s best interest to turn first-time customers into regular patrons. However, depending on your approach to customer service, this may be easier said than done. Fortunately, attracting repeat customers isn’t nearly as daunting as some businesses make it look. So, if you’re looking for effective ways to keep customers coming back, consider the following measures.
Incentivize Customers to Come Back
One of the most effective ways to get customers to come back is providing them with sufficient incentive to do so. Luckily, there are quite a few ways to go about this. For starters, consider providing every customer who enters your business with coupons and a schedule of upcoming sales events. Additionally, if customers are amenable to providing you with their contact info, you can send them special offers and announcements via text and email.
The creation of loyalty programs is another great way to facilitate repeat visits. For example, providing customers with points cards that are stamped every time they make a purchase can be particularly effective, especially if the prizes they receive for collecting a specific number of stamps are worthwhile.
Furthermore, while it may seem like a no-brainer, courteousness and responsiveness in your customer service can help further your efforts to attract repeat business. Since many consumers have grown accustomed to being regarded as expendable by various businesses, a business that treats them with respect and truly values their patronage is liable to stand out in their minds.
Welcome Patron Feedback
Despite claiming to value customer feedback, many businesses couldn’t care less about it. The way they see it, any problems a patron may have with their customer service or business practices are purely the fault of the patron. As such, they abstain from implementing changes based on customer feedback – or even acknowledging that they’ve processed it.
Unsurprisingly, this approach makes customers feel as if their grievances don’t matter and that businesses don’t value their patronage. That being the case, one of the best ways you can distinguish your enterprise from such business is welcoming customer feedback in various forms. Patrons should be encouraged to share their feedback via phone, text message or email – or even speak to you in person.
Of course, this isn’t to say that you’re going to agree with every piece of feedback you receive. However, acknowledging feedback and thanking every customer who provides it will show that you value the needs of your patrons and help make your business stand out.
Be Active on Social Media
In 2022, not being active on social media simply isn’t an option for any small business. So, if your various social media accounts go long periods without updates – or you lack a social media presence entirely – you’ll need to get on top of this immediately.
The web’s most popular social platforms can serve your business well in a number of ways. In addition to enabling you to keep your followers abreast of the latest happenings within your business, social media outlets can prove useful to growing your customer base. However, for this to come about, you’ll need to maintain an active presence on social media. Among other things, this entails updating each of your accounts daily and regularly interacting with your followers in a courteous and professional manner.
Utilize Dependable CRM Software
If you have yet to utilize small business CRM software, now would be the time to correct this misstep. Cutting-edge customer relationship management software can help you record and document vital customer data and share it across a variety of channels, enabling your entire organization to coordinate and refine its customer service practices. In other words, good CRM software can be a boon to your customer relations in both the short and long term.
In the absence of repeat customers, your business is going to have a very hard time remaining profitable. If you can’t turn first-time customers into repeat patrons, it stands to reason that your customer service is missing something. The more thought and attention you put into your customer service, the more likely consumers are to take positive notice of your efforts and reward you with their patronage. So, if your business is ready to get serious about attracting repeat customers, take the previously discussed tips to heart.