A Quick Guide to Different Types of Corporate Photography
Corporate photography, also known as business or commercial photography, is commonly used by organizations and enterprises to capture product images and services and promote their brand.
Nowadays, commercial photography is getting more popular due to the use of social media in marketing. Similarly, this also means professionally taken photographs have become extremely important. Generally speaking, we are attracted by stunning visuals and pictures more than the words. That is why the demand for commercial photographers offering professional corporate photography services is higher than ever before.
Different types of corporate photography:
Commonly, there are several types of corporate photography. Below are the details of each type of corporate photography for your better understanding:
Product corporate photography:
In this type of corporate photography, a product made by a specific company becomes the center of attraction. The primary objective of these photo shoots is to highlight the particular product in the best way in front of their potential buyers.
Generally speaking, product corporate photography is used to prominently showcase their product and encourage potential customers to purchase their product instead of other similar products available in the market. Lighting is important in order to get the best result in product photography. You can opt to rent lighting equipment from Lighting Rental NYC where you can select several kinds of lighting that suits your needs.
This type of real estate photography includes capturing particular locations or spaces for business purposes. Companies and businesses also use this type to capture and display various architectural designs. The primary focus in this type of business photography remains on the exteriors and interiors of various buildings, cityscapes, bridges, and other structures.
Moreover, the images also work as the context of a building, and you might see some people living in those places in the images.
A fashion model employed for showcasing a product is clicked by the professional events photographer in this type of corporate photography. Usually, these photo shoots are done to market a product. Mostly, you will see celebrities in these shoots. However, firms also hire a professional model for these shoots.
Quite often, these photo shoots are performed in a studio. However, sometimes you might see them at outdoors. In this corporate photography, a photographer needs to expert in directing the artist or model and making them pose differently.
A lot of businesses utilize portfolios to manage their client acquisition. A well-curated photo book full of previous client successes can really help sell your services to new clients. You can present these at meetings or send them in the post. The photography needs to be on point of course, but the photo books you use also have to be high quality so they can display the photos at their best. If you’re thinking of curating a portfolio out of photo books, you can do it in two ways. First, you can make a generic photo book for everyone that you can pass out en mass. Or, you can curate individual photo books for each client. The way you attack it depends on the industry in which you operate. Both can work, but bespoke photo books always have that better level or personalization.
Environmental portraits can be defined as the modern approach to business photography. This type of corporate photography includes taking pictures of people both indoors and outdoors. You will mostly see this type of photography outdoors as natural locations allow photographers to explore their creativity in a much better way. Besides, the environmental portrait photography style is commonly used by creative people, such as dancers, musicians, painters, etc.
Here is the most commonly used style of corporate photography by commercial photographers to show a person or product in an attractive manner. These photography sessions are quick and joyful than the other sessions. Being a professional corporate photographer, you will have to direct a person to pose differently in a limited time frame.
Sometimes capturing the realness and authenticity of an event is exactly what your business needs for your next corporate photoshoot. Finding the type of photographer who is skilled enough to unknowingly to the audience grab those genuine and candid moments is an art. It’s also a skill to grab those fun group shots where the audience is aware of the camera and is excited to get their picture. Making someone or a group of people laugh naturally is a talent not all photographers possess.
Freezing that moment in time when a dish looks absolutely delectable is a skill many photographers focus solely on. High quality food photography is more than just putting your iphone on portrait mode. It’s about balance, telling a story, good lighting, and making a dish shine.
The bird’s eye view is become more and more popular with drone photography. Drone’s are becoming ever so easy to acquire for prosumer use. But there is a time and place to hire a professional drone operator for your next shoot. Regulations is the first and most important reason. If you don’t know if you’re allowed to fly, or where you like to find out, you should be hiring a professional. Drone’s can be dangerous pieces of gear, and it’s best always entrust a specialist. The second reason is technical quality. Professional drone operators have much more capability with size, resolution, flying times, then most consumer drones.
Another niche and important field of photography is capturing sports. Not missing that critical goal nor the excitement in the crowd when it happens, takes alot of practice working in fast paced, high pressure environment. Long and expensive telephoto lenses can capture the high speed action as if we were right there with the player. You’re regular spectator can’t even come close with their phone or consumer DSLR, the quality just can’t compare.