What You Need to Know Before Sending a Mass Text
A mass text is a big deal no matter how you slice it. The last thing you want to do is send a typo or something worse, like blasting out the message to an unintended audience.
Now that mass texts are more common, these mistakes happen more often, so don’t let that be you!
To keep yourself from committing a mass-text mishap, you want a quick checklist of do’s and don’ts that you can run down before hitting the send button. This way you won’t have that anxiety that comes with sending a text and you can communicate with more confidence in any context.
From the workplace to friends, family members, and other situations, you should be able to send mass texts with the fluency and speed of any other communication type. Here’s everything you need to get started.
Determine the Purpose of the Text
Before you embark on this process, figure out exactly why you’re sending out a mass text in the first place. Perhaps you’re inviting people to an event, or informing them about an opportunity that they don’t want to miss.
In the world of business, mass text is a great way to establish connections with customers and bring a new dimension to marketing campaigns. After all, everyone is glued to their phones 24/7, and people are more likely to check a text message as opposed to an email.
With that in mind, take a moment to clarify the ideal outcome of a text before you send it, and this will help you with the rest of the steps before you hit submit.
Get All Recipient Information Correct
Who will be receiving this text, and are you sure you have the right information? You certainly don’t want this message ending up in the wrong hands, especially if the info is sensitive or personal.
Therefore, it’s usually best to automate your recipient strategy with dedicated software linked to a customer relationship management (CRM) platform. This way, you won’t have to second guess details like names, addresses, and other important details.
When recipient info is streamlined and set up with user-friendly software, that’s a lot of time and headache saved on your end.
Create the Message (and Follow-Ups)
Ready to craft that perfect message that will communicate your exact thoughts and intentions? Easier said than done, we know, but that’s why you should brainstorm a bunch of ideas and make multiple drafts before deciding on a final version.
Even the most prolific copywriters and advertisers know that the first attempt at a message is never perfect. It might take several iterations and edits before you’re satisfied with the message, and even then, there’s always room for improvement.
Ultimately, if the message reads clearly and gets the idea across without error, it’s good enough to send along.
Schedule or Send Right Away
Some messages are urgent, while others make more sense to send at a certain time of the day or week. When sending a mass text, you should have the option to send it immediately or schedule the blast for a more appropriate time.
This feature is only available in certain software programs, so if you’re a marketer, consider upgrading to a system that allows for scheduling. The convenience of a “set-and-forget” feature can’t be understated.
In the long run, you’ll create more impactful campaigns and give yourself some much-needed peace of mind when sending messages.
Greater Campaign Engagement
On top of scheduling, what else can you do to master the art of mass texts?
There are more features to discover, turning the average mass text into something way bigger and more impactful.
One great example is follow-up messages and dialogues that create living, breathing campaigns that engage customers right on their phones. Think about the market research you can conduct and the sales you can make with a well-crafted campaign.
For instance, you can dish out a limited-time discount offer to your SMS contacts and gain an instant sales boost at mid-day on a Friday. How’s that for a nice lead-up to the weekend?
You can also launch surveys to learn what customers are thinking and what they want to see next from your brand. That’s about as close to mind-reading as you’re going to get!
Of course, you’re not going to be a mass-text maestro from the very start. Like all things in business, it will take time to build a contacts list and improve your tactics. But before long, you’ll have an invaluable asset for your marketing department, all stemming from the ability to send mass texts with fluidity and ease.
Mass Texts Done the Right Way
There is so much more to mass texts than meets the eye, so get started ASAP and see what you can accomplish with this guide as your gateway.