Every business wants to rank as high as possible on search engine result pages. As you try to do so, you should ensure you are doing SEO right. However, SEO is an involved and time-consuming process that requires skill, experience and an in-depth understanding of how to do it right.
Hiring an SEO agency is a viable option for businesses that want the services of SEO experts who have been in the field for a long time and keep up with what is happening. Hiring general or niche SEO agencies are both excellent options, but this article will focus on why you should work with the latter.
Their Experts Understand Your Niche and Business Better
You need someone who understands your niche and business so they can create targeted strategies and campaigns that will lead to success. A niche SEO agency with an in-depth understanding of your industry will do this much better than a general one with a broader understanding of many niches but not necessarily in-depth knowledge of them all.
Benefiting from Niche-specific Copywriters
Google is increasingly favouring helpful, accurate, and up-to-date content written by people with specific industry knowledge. Also, people are more likely to read and enjoy content written by such professionals, and this can help your SEO and ranking.
When you hire an SEO agency like Digitally Unique that understands your niche, you benefit from content created by professionals who understand your niche, industry and audience. A general or generic SEO agency might hire copywriters who might not have the in-depth knowledge that helps you stand out enough to rank highly or attract readers and customers.
The Agency Will Understand Your Targeted Buyer Persona
A buyer persona is a profile that outlines your target audience’s or target customers’ demographics, behaviours, and interests. Creating a buyer persona is the first thing your SEO agency will do as it will guide them on what they need to do and who they need to target to get you the results you expect.
Hiring a niche or specialised SEO agency means you will get the services of professionals who have researched to create buyer personas for your niche in the past. They already understand what to look for, who to target, the audience’s mindset, and specific topics that will resonate with them.
They Already Understand Your Niche’s Keywords
Another time-consuming aspect of SEO research is finding the best keywords for the different types of content you will create. Because they already know the topics and best keywords to target, the agency will spend little time doing keyword research but still produce excellent results.
Crucially, they will know what short-tail keywords to target. These keywords can be challenging to rank for because they are very competitive, but a combination of experience, understanding of user personas and intent, and having a library of these keywords will help.
Businesses can hire either general or niche-specific SEO agencies. Both can produce great results, but have their pro and cons. Ideally, they should work with those who understand their niche and have done work similar to what they need. The experience of working with such an agency will also be better because they already know what you need or can anticipate your needs to provide the service you need before you ask.