Images are important if you want to be successful on a digital platform, especially when running an eCommerce website. However, if your images are too heavy for your website, they will take more time to load and affect your website’s SEO presence.
In fact, images have also become one of the parts of Google Search queries. According to recent reports, 27% of the searches are image searches. Hence, your website must save images to promote the content.
Simply put, images are now not only used to entice the users to click the content and offer a visual representation of the text content
Now that you know why images are important for your website and online content, the question is how to use them. If that is what you’re asking yourself now, you are in luck. This article will discuss what image optimization is all about and different ways to optimize them.
What Is Image Optimization?
Optimizing web images is the process of delivering high-quality images to your audiences without putting any extra load on the website. Now, this might be anything you do to make your image more precise and to the point for the content.
Talking about image optimization, it can be done in different ways. For instance –
- You can reformat the image for the right platform.
- Resizing images for the perfect fit.
- Compressing the image to reduce the load on the website.
- Or simply caching the image.
As long as the practice involves something doing with the image, it will be considered image optimization. Combining your image optimization practices with the Global Content Delivery Network significantly improves your website’s performance.
How To Optimize Your Image For Better SEO Performance?
Image optimization is similar to content or SEO optimization. The only difference is that image optimization is comparatively less complex. In fact, here are only a few practices you can follow to complete image optimization.
Here are a few ways to optimize your images.
1. Compressing The Image Size
When your image is too big, it takes more time to load. It affects user experience. In fact, according to data, it is one of the major reasons behind the increased bounce rate.
Image compression software tool helps you compress the size of the image while maintaining the same quality. You can download the image compression tool from The Pirate Bay.
2. Adding An Image ALT Tag
An image is the visual representation of the text content. But, what helps people identify an image when an image fails to load because of poor internet connection?
It is the ALT Tag. When an image fails to load, it is shown as broken, and a text is mentioned underneath the broken image. That text helps the user know what kind of image was there.
3. Use Correct File Type
Images have different file types. Every file type is meant to be used differently. That means if you are using mismatched file types according to the platform, it will dent your SEO efforts. Always use the right file type for the right platform.
4. Add Image Description
An image description is similar to the snippet. However, it contains concise information about the image.
For instance, if an image shows a man typing on a laptop, the description will clearly mention that. This helps the user understand what type of image is there in case it fails to load.
5. Supporting Content
When it comes to content, everyone knows that the quality of the article is a key to better ranking. Now, this content might feel half-baked if you don’t have any high-quality images. Hence, if you are using quality images in the content, it helps with image optimizations.
Tracking Image Performance
SEO is an ongoing game where rules keep on changing. With every Google update, there is something new to work with. Just as you track SEO performance, you also need to track the performance of image optimizations.
The close you are to how your images are performing online, the better input you will get on your current image optimization practices.
The best part of image optimization is that it is less complicated than SEO and Content optimization. So, if there is an easy way to boost your content and market your brand, why not simply do that.
Image optimization is a strategy that will work every time.