Digital Marketing

7 Incredible Ways Event Managers Can Increase Event Registration

The top priority for an event manager is increasing attendee registration. Event managers can use a variety of tools, tactics, and strategies to increase the number of registrants for their events, including using online marketing and digital strategies. When it comes to increasing event registration and, online event ticketing system, many event managers often find themselves overwhelmed with what to do and how to do it as there are several ways to increase event registration and keep attendees coming back time and time again. Many of the ways don’t work very well. Check out these 7 incredible ways to give a boost to event registration. 

1. A conversion-friendly event page

To attract attendees, create a professional, customized, and appealing event page with a proper CTA button, feature image, logo, and description. Also, include a social share option and countdown timer for booking ends or early bird discount (if any). Make sure the page is responsive -mobile friendly and accessible on different screen sizes and devices.

2. Create a buzz about your event through influencers

Engaging with influencers can help get the word out about your event faster than through traditional advertising. Many people use social media as their primary form of communication, so finding and engaging with influencers can have a huge impact on the success of your event.

How do you find a niche-related influencer? Here are some ways to go about finding them.

1. Check out their Twitter profile for links to relevant videos or blogs that might be worth sharing

2. Look through their Instagram account for relevant images that could be shared on Facebook

3. Search for the keywords they are using in their tweets and comments

4. See what they share on Facebook

5. Go to the website and check out their blog posts or websites

6. Follow them on Google+ or LinkedIn

7. Watch the videos they upload to YouTube

8. Check out their social media accounts for any mentions of your niche

9. Find out who their fans are

10. Use Buzzsumo to see which content resonates most with the people who follow them

3. Highly converting social media copy

To be outstanding in someone’s social media feed, your event ads need to be concise, sweet, and fun. We live in the age of social media advertising. Social media is an effective tool for event promotion, particularly as it helps event organizers target their niche audience and can create a more personalized experience. However, to get the best return on investment, you need to make sure that your social media advertising campaign is optimized. For example, your ad text should be as relevant to your event niche market as possible, while still appealing to a wide demographic. 

4. Get social

Social media are the best tools for reaching out to your customers and potential customers. They allow you to easily share your event with others on social networks. This is an important aspect of promoting any kind of event because it enables you to reach more people than traditional advertising methods can. We can make the proper use of Instagram Stories, Facebook pages, and Twitter live twit. Social media allows people to share ideas, thoughts, and events with friends, family, colleagues, and prospective event attendees. Facebook is an easy way to reach a broad audience at a low cost. Twitter is more personal. You can post quick updates that are relevant to the event and to what people are interested in. Instagram lets you show photos of the event and give them links back to the event website. Use all three platforms to promote your event, so you are sure to attract as many people as possible. You can also arrange social media contests. Learn some other tactics to sell event tickets online.

5. Proper CTA button placement

Use a compelling CTA button like “Get your tickets now” or “Book now” and place it properly on your event page. The placement of these buttons is important because it’s the first thing a user sees when they arrive at the event page, so I try to place it somewhere relevant and make the button clearly visible by using a contrasting button color.

6. Invite industry leaders to the event

Inviting industry leaders can build trust and authenticity in your event which will encourage more event registration by the attendees. Invite leading experts from different fields to be your keynote speakers. They’ll bring more awareness to your event and will make it more attractive to potential attendees. These leaders are important influencers who have an audience of people who might potentially register for your event. It’s important that speakers use the official hashtag in their messages before your event. 

7. Discount and giveaways

Discounts and giveaways are common for major events, like conventions. In addition to increasing the number of people who attend, these tactics are often a way to increase registration fees or ticket prices. For example, the organizers of an annual comic book convention might offer a discount or a free gift to entice potential attendees. This can help reduce the number of cancellations. At a large event, giveaways can boost attendance by enticing people to attend who otherwise might have passed on the event. It’s important that the giveaways aren’t too expensive. They should be free or inexpensive. So, if you’re planning an event that requires a lot of advance ticket sales, offering discounts or giveaways might help increase registration. 

Also, learn some other ideas to grow your business using proven strategies.


Above mentioned 7 ways can give a boost to the event registration if planned and used strategically.

Read Also: Why Inventory Management Is Important For E-commerce Businesses?


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