Being a social media influencer isn’t as easy as everyone thinks it is. Sure, it mainly involves creating content on your favourite apps and engaging with people who like your videos, but there’s much more to it than that. This is especially true when it comes to TikTok. Trying to navigate the almighty TikTok algorithm means you’ll often find yourself jumping through hoops, and even creating your best content can feel like wasted effort.
The fact is that although some will call them vanity metrics, followers and likes on TikTok are extremely important for your influencer brand. If you don’t have plenty of both of these statistics, you’re going to fall short in comparison to other influencers, and that matters in the long term. Here’s why TikTok followers and likes are important, and why you shouldn’t just dismiss these metrics out of hand.
Followers are a hard-won resource
Not just anyone on TikTok can attract and amass followers. It takes a certain kind of user, and even then, there’s a huge amount of luck involved. That’s why many TikTok content creators and influencers use services like FreeTikFollowers to boost their follower count; if you don’t get ahead of the game, you’re going to find yourself lagging behind. Many influencers have just managed to strike it lucky with their follower counts, but others have toiled for many years without any joy. That’s why followers are impressive; they show that you’ve been working at the coal face, so to speak.
More followers means more eyes on your content
It stands to reason that the more people you have following you, the more people there are to see the content you’re making. Great TikTok videos are nothing if there’s nobody there to appreciate them, after all, so you need plenty of followers in order to ensure you have the right audience for what you’ve made. You don’t want to spend a huge amount of time and effort making an amazing video, only to have nobody be able to see it, right? That’s why followers are important – because you’ll never waste time or effort crafting content if you have eyes on it.
Followers equal engagement
While it may not necessarily always be true that a higher follower count will result in higher engagement, it’s true that engagement is an incredibly important metric for your social media presence. If you have more followers, then there’s more potential for people to comment on your content and give you feedback on how you might improve it in the future. Remember: to maximize engagement, reply to as many comments as you can, even the ones that might not be completely positive. The more people see you out there talking to your followers, the more they might be inspired to comment themselves.
Only a small percentage of users engage with content
Following on from the previous point, many analysts estimate that a good engagement rate to have on social media is around 1% to 5%. This should give you an idea of how important it is to have a high follower count. If you only have 100 followers, this means that between 1 and 5 people engaging with your content is good. If, however, you have 10,000 followers, you’ll see that rate jump to 100 to 500. The difference between a single comment and 100 comments is very stark, and brands and other potential partners will be more interested if they see these kinds of numbers.
Your TikTok followers could help you make money
Without followers, you might not stand as much of a chance of making money on the platform. You see, influencers usually have high follower counts, and it’s because of these numbers that brands often approach these individuals and ask them to collaborate. Such collaborations are often lucrative for the influencer, but if you don’t have a high follower count, you might find that you’ve passed over in favour of another person who has more followers than you. This is because brands want to reach as large an audience as possible, so more followers means more potential customers.
If users engage with content, TikTok shows them more like it
When users show interest in content by engaging with it – whether that’s through a like, a follow for the creator, or a comment – the TikTok algorithm is more likely to display content that’s similar to the video they engaged with. This is another reason why followers and likes are important; if you have more likes, many more users may discover you through their For You feed, especially if they have liked content that is similar to what you’re creating. While TikTok followers and likes aren’t necessary for going viral, they are a great springboard for getting your content seen.
Followers and likes help you to build authenticity
As a social media platform, TikTok is all about authenticity. Its users value those who are being themselves and expressing their personalities, while those same users abhor any video that seems “fake” or overly engineered. Having a large amount of followers on your profile and a lot of likes on your content shows that you’re one of the real ones; people have found your profile and they like what you’re doing. This stands in contrast to many TikTok users, who attempt to brag about their standing in the community without actually having the numbers or the metrics to back it up.
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