Being a social media superstar isn’t easy. Nobody said it would be easy. Well, those who are not social media superstars may say that anyone with a bit of social media fame has life easy. Sponsorship deals, free branded products, the chance to make money simply by taking a picture or making a video, they have it all.
It’s easy, right? Well, there’s a lot more to it. Being a social media superstar or an influencer, as it is better known, isn’t easy. There’s a lot of consistent work that goes on both on-screen and off-screen. But the question is, is there still room to be a social media superstar? Here are a few reasons why there is still a gap in the market that you can join.
How Many Influencers Are There?
To understand whether there is still room to become a social media superstar, it’s important to look at Instagram. Instagram is the central hub for social media influencers. This is where the majority of #ads are and the easiest way for people to acquire brand deals and sponsors. A close second is vloggers on Youtube. At present, there are roughly around 500,000 influencers on Instagram out of over 1 billion users. So yes, there is a gap in the market.
A large portion of those 1 billion active users scrolls on Instagram looking for influence and inspiration. They have their favourite influencers who they follow religiously and almost become attached to. There’s also a small portion of users who use Instagram purely to share their lives with loved ones. These are the people you will never influence.
Looking at the figures, there is definitely room to become a social media superstar, at least on Instagram!
Making Your Mark
To be a social media superstar, you have to be able to make your mark. Although there is still room to have a piece of the social media influencer pie, it’s very hard to get to that point. You need to have tons of followers and a personality to go with it. There’s no such thing as being camera shy either. Making your mark can be difficult, but there are ways of making it more simple.
There is the option of buying real-life followers to bump up your numbers. The whole point of reaching social media superstardom is to make money through brand collaborations, and brands want to know that you have many followers. The more followers, the more people you might influence to buy their product or service. Read more here if you want to discover how effective buying social media followers can be. It’s also essential to find your niche and your style.
People will fall in love with you and how you carry yourself, and that’s how you create a loyal following that will help you find success. To be an influencer, you have to be a character in front of the camera and share your personal life story.
The Basics Of A Good Post
It’s not easy to make a good post. There’s a lot that goes into it. Ask any social media influencer, and they will tell you that a lot of their time is spent taking shots, editing, retaking, and hating 99% of every picture or video they take. There is so much online criticism that comes with being a social media influencer that they have to spend an insane amount of time creating the perfect post. That doesn’t stop once the perfect image or video is secured.
A caption then has to be appropriate as well. Sometimes, influencers will spend more time coming up with the perfect caption for a post. Although it isn’t easy creating a good social media post; there are some tips:
- Make it bright and beautiful
- Stick to your niche
- Use hashtags to increase the reach of the post
- Ensure it’s high-quality
It’s crucial to remember there is no formula for posting on social media. Social media does favour the beautiful, which is a complete shame. Users are more interested in beautiful looking people in beautiful places. Or, they’re interested in food or animals. Those are the three most popular types of posts on Instagram.
How To Start Making Money
As mentioned above, there is no formula for success, but success does define the ability to make money through social media. You have to have a big enough following because brands want to work with people who can spread their brand awareness to thousands.
To reach this point, it’s essential to work hard to gain as many followers as possible. The more consistent you are, the more followers you will gain. Use hashtags to increase the reach of the content you’re posting and network with other influencers. Successful Instagrammers will tell you it’s a long road to the top, and nothing will happen overnight.
If you want to join the 500,000 other influencers on Instagram, there’s no time like the present. Invest in a good camera, start posting regular content, and take the time to build a good following!