3 Steps to Activate Professional Email in Shopify
Comment activer le mail professionnel dans shopify, After connecting a domain, you’ll need to verify the new CNAME in the Shopify Admin console and wait for the DNS change to propagate. This could take an hour or so.
Shopify offers a long list of branded templates to help you create compelling email campaigns. Scroll through the options to find something that best suits your business needs.
1. Create a Mailing List
Email is an incredibly powerful channel for promoting your Shopify store and generating sales. It’s also a great way to stay in touch with your customers and build relationships. But, you can only execute the email marketing campaigns you plan when you have a mailing list of contacts willing to receive them.
The first step in building your mailing list is ensuring you have a valid email address for each of your customers. You can do this through a sign-up form on your website or using a mailing list popup that’s activated when visitors take specific actions on your site, e.g. exit intent to capture them before they leave your site.
We recommend you use a professional email provider with good deliverability to achieve high email opens and click rates. A good ESP also provides analytics for your emails so you can see how your subscribers are engaging with them. For example, a good ESP will show you what products and pages your subscribers visited, what they clicked on and how many conversions you got as a result of those clicks. This provides a more complete picture of your audience’s behavior and helps you create campaigns that resonate with them. For more information about creating a mailing list and getting the most out of your email provider, we suggest checking out our blog post on How to Make the Most of Your Mailing List.
2. Create a Template
Shopify Email has all the tools you need for effective email marketing in commerce, including pre-made templates designed for commerce and flexible styling. With email automations that you can set up with a few clicks and your first 10,000 emails free every month, you’ll be well on your way to growing your customer base and increasing sales.
If you’re new to email marketing, it’s a good idea to plan out several campaigns in advance, comment activer le mail professionnel dans shopify. These can range from a welcome email to help your new subscribers get started, to customer onboarding and brand nurturing emails, to newsletters that keep customers informed about your products or the latest sales and promotions.
To start building your email templates, click on Templates in the left sidebar of your Shopify admin dashboard. Here, you’ll see all of the available templates that have been created by other merchants. You can also create your own custom templates from scratch by clicking the New template button in the top right corner of the page. Once you’ve selected a template, give it a name and select the page or product where you want it to appear from the dropdown menu. You can also choose whether you want to assign a template to multiple resources simultaneously and preview how these different resources will look when the template is applied.
3. Send Your First Email
Comment activer le mail professionnel dans shopify, Once you have the email app installed and set up, you can start constructing your first campaign. Click the Marketing tab in the left panel of your admin page, then select Create campaign from the list.
A new window will load. Choose a campaign type, then add a title for your campaign.
An email newsletter is a regular marketing message that informs your customers about important updates on your brand and online store. These messages help your brand build loyalty and trust with your customers.
You can use Shopify email to create and send newsletters for free. However, if you want to maximize the effect of your messages and increase customer engagement, you should consider using a professional email marketing platform such as Moosend.