In this digital world, you can do almost anything online. Speaking of which, running a full-fledged tourism business is undoubtedly one of those options.
If you are running a travel agency, you need to have a solid online presence. Travel lovers are busy looking for new adventures and package online every day. Having a fully functional travel website with all the essential features makes you a priority.
So what are the key features of your travel agency website?
One of the first steps is to create a website and populate it with content. With a responsive and mobile-friendly design, you can drive more visitors to your website. As long as you can do this, you won’t even know when your visitors will turn into your customers, and quality content will help keep them with you. Travel writers for agencies can help you with this.
Now that they’re on your site, what are they looking for? Undoubtedly the most pleasant and intuitive way to book the various travel packages offered by your company.
So setting up a smart booking system with multiple payment options and unlimited travel packages is almost a must. Not only does this make things easier for your visitors, but it also helps increase the impression of your business. But for all this to work, do not do without content marketing. Let’s talk about it in more detail.
Role of content marketing for travel agency
Buying ads to promote your site is a quick way to get a lot of traffic, but once you stop paying for ads, you stop getting traffic.
Getting started with content marketing is more time-consuming than pay-per-click advertising. Each post that travel writers or the video you input will take longer than creating a paid digital ad campaign and can only bring in a flood of traffic in the first month. But that traffic will continue for months or years after you forget about the post, and your traffic will grow as you create more travel content.
Content marketing has a strong advantage over paid digital advertising in that it can be shared organically for free and linked to other websites or social media posts. On the other hand, ads are shown once and you have to pay for that experience.
5 main tips for selling travel content
1) Increase trust and credibility
A well-built library created by a content creator for a travel agency can also convince search engines that you are the center of the topic, which increases the likelihood that you will appear in search results for key terms on the first page. This sense of authority also impresses your potential customers.
Booking travel with an unknown company online is scary for customers. They want proof that you know what you’re doing, that you’re not a scammer, and that you’ll take good care of them. When they come to your site and find a rich source of useful information written by professional travel writers rather than a few sales pages, they are more likely to trust you and book with you.
2) Lay the foundation first
Any travel content you create should directly address your target market and reflect your brand identity. Before writing about travel, you must clearly define these two areas.
Your target market
- Who are your clients?
- What are their age, gender, and level of education?
- What topics are they likely to research online that are relevant to your business?
- What information about your industry are they most likely to look for before buying?
- What format are they most interested in? (text, video, audio, images)
Your brand identity
- How do you describe your brand personality? (stable, fun, quirky, solid)
- What tone of voice does your brand use with customers? (scientific, wise, friendly, laid-back)
- What are your areas of expertise?
- What makes you unique?
Once you have a clear, solid understanding of your target market and brand identity, your travel writers can begin to define topics for your content.
3) Choose long-tail keywords
A one-word keyword like “travel” will put you in competition with the biggest names in the industry for search rankings.
Ideally, a content creator for a travel agency will help you rank at the top of your target market when they write about your industry. Keywords – the words you feature prominently in your content – are how the search engine knows what your page is about and decides who to show it to.
It is very difficult to appear at the top of search results for competitive keywords such as “travel”. Instead, choose three to five-word phrases that your customers might be looking for that are closely related to your brand.
When you choose a long-tail keyword for more specific terms, it’s easier to get your site to rank higher for those terms in the search results.
4) Think like your customers
You may be tempted to create content about aspects of your business, but this is advertising, not writing about travel or content marketing. Instead, put yourself in the shoes of your customers and ask yourself what information they need.
For example, if your business specializes in high-end family vacations, ask yourself what information mom might type into a search engine when she thinks about a vacation. Then post content that answers her questions.
5) Create good content
If time is an issue, you can hire travel writers to create content for you. There are even agencies that will manage your entire content strategy. However, many entrepreneurs create their content, at least initially.
Make sure any content you create is accurate, timely, and useful. Take the time to edit, check for errors, and make sure you produce professional content that reflects well on your brand.
Content creation is a lot of work and often pays off more slowly than paid digital advertising. However, if you continue to post good content regularly, your efforts will pay off with a steady stream of organic traffic that you don’t have to pay for every month.