If you own a small business, the likeliness is that you want to utilise digital media to help you achieve success. And rightly so – without a digital marketing strategy in place potential customers won’t know that you exist and can’t engage with your brand. Digital marketing allows you to reach new customers online and convince them that they need your products or services.
To implement a robust digital marketing strategy, there are a variety of techniques that you should consider. In this post, we’ll highlight our 8 top tips for your small businesses digital marketing strategy so that you can stand out from the crowd time and time again.
Motion Graphic Design
Motion graphics (commonly referred to as explainer videos) are one of the best ways to engage with your target demographic and convert them into paying customers. Motion graphics use a variety of 2D and 3D designs to tell your brand’s story and highlight your products or services.
Motion graphic design videos can make the most complex topics easier to understand and engaging as it allows you to create a more compelling story than posting still images or text-heavy graphics. They are also an incredibly cost-effective solution too as they allow you to get a much bigger return on investment thanks to the high conversion rate they get when compared to other types of content. If you’re interested in making such unique and engaging videos then working with a motion graphic agency like OK Social is important.
SEO (Search Engine Optimisation)
If you’re a business owner, it’s likely you’re already well-versed in the world of SEO. But if you’re still unsure of what it is and how it works it’s basically the process of improving your website and online presence so that you rank higher on search engine results pages (SERPs).
Implementing a robust SEO strategy can help your small business massively. In fact, research has shown that brands who appear on the first page of search engine results pages can get twice as many organic click-throughs than those who appear on the second, or third pages so it’s incredibly important to ensure that your SEO is up to date and relevant.
Animated Social Media Ads
Animated social media ads are a great way to grab new customer’s interest – not only are they eye-catching but they are also incredibly engaging too and have been effective in driving conversions.
A recent study showed that humans have a relatively short attention span, this means that when your target audience is scrolling through social media, they’re scanning it quickly so it’s more important than ever for your brand to stand out, and animations have the power to grab attention quickly which is why they result in such good engagement and clock-through rates.
Customer Testimonial Videos
Customer testimonial videos are one of the best ways to turn leads into conversions without having to spend much money. This is because they help your brand to build trust and credibility. In fact, a recent study showed that customers were 50% more likely to buy a product after watching a review from a customer.
Company Story Videos
Company story videos are a great way to attract new customers and deepen your affinity with your existing ones as they allow you to highlight your brand’s core values and connect to your customers on a more human level.
When consumers gain an insight to your brand and they share the same values as you, it makes them more likely to trust you and set your business apart from your competitors.
You might not think it, but email marketing is one of the best strategies that you can incorporate as part of your digital marketing plan. Not only is it incredibly effective at turning leads into conversions, but research has shown that people are 3x more likely to spend more when contacted via email.
Add your business to Google
One of the easiest ways to promote your small business is by ensuring that your business has been added to Google. By adding your information to Google, it allows potential customers to see things like reviews, opening times, business location so that you can show up in more searches and gain more click-throughs to your website.
Utilise your creative content
If you want to attract more paying customers, you need to ensure that you’re utilising your creative content across a variety of platforms. By utilising your content across your website, social media, and e-mails, you are allowing your target audience to choose how they see your content rather than force-feeding it to them on one platform.
For example, the CEO of a bank may prefer to get their information from email marketing while an intern of a fashion company might prefer to get their information from social media platforms like Tik Tok.
By sharing your creative content over a variety of platforms, you can target various consumer types and gain different demographics for your different products and services.