Do you operate an eCommerce store or business? Have you been tracking your sales as of late and wish they would be more robust? It may not be just the sales that are less than impressive; perhaps your traffic isn’t what you’d like it to be either. These are common complaints and issues that eCommerce businesses face, so you aren’t alone, but just because they are common, doesn’t mean there aren’t ways to make improvements.
Here’s a look at six hacks for eCommerce success that can turn things around for your business.
Find The True Value Of Your Business
Before you even look at ways to improve the success of your eCommerce business, you must get a true sense of the company’s value so you know if and where improvements are needed. This is a multi-layered approach that takes a look at such things as the traffic on the site, how long the business has been around, the earnings, costs, refunds/returns, and so forth. This same information can also help to shed light for business owners who are asking when it’s time to sell – something you may also have on your mind.
Figure Out What The Top Sellers Are
The next step requires tracking and research so that you can identify what your top sellers are. You may have one clear winner or a handful. Once you have identified that top seller, it needs a landing page all its own. You want to feature it as prominently as possible, as it may be the main reason people are visiting your site.
Who Is Your Target Customer?
To appeal to your customers and boost your sales, it’s also important to know who your target customer is. Although it would be great to appeal to everyone, that’s just not realistic. Identifying your target customer will help you to shape such decisions and factors as:
- Product pricing
- The products available
- Your marketing/advertising efforts
- Future launches and product streams
Limited Time Offers Generate Interest
There is always going to be a psychological aspect in sales and this is something you can use to your advantage. Ideally, you want to generate interest and create buzz around your site and its products. One effective way to do this is to use limited-time offer deals and sales. Time-limited events create a sense of urgency and people tend to react to this approach.
What Is The Website Speed Like?
Sometimes the improvements have nothing to do with the products, offers, pricing, and so forth; instead, it has to do with the user experience. Did you know that if your site is slow to load and respond, you will lose out on potential sales? Research has shown that if customers need to wait more than three seconds for a page to load, they will move on. So, what’s the solution? You need to be sure all pages are loading smoothly and quickly at all times. The goal should be to have the delay less than one second so as not to risk a high bounce rate.
Don’t Forget The Beauty Of Cross-Selling
The final tip is to take full advantage of cross-selling. What this means is that you list products that are meant to complement and appeal to the past purchases of the customer, or that match up with the item they are currently looking at. A great example is a pair of pants since the cross-selling items can then be a shirt, shoes, or belt that would also work well with those pants. The element of suggestion can be powerful.
Each of these tips will help you to achieve the level of success you had in mind when opening your eCommerce business.
Bonus Tip: Build Your Brand
Strong branding makes you more recognizable and preferable to customers. One of the most critical aspects of building a brand is developing a strong, consistent visual identity. This identity shows your business on every marketing medium and should reflect what your company stands for. Your visual identity will be reflected in your marketing materials, including signages, business cards, flyers, or your choice of custom box packaging. Choosing the right elements can help build your brand and define your business, making it unique to customers’ eyes.
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