There are many ways for a website to better engage its users, whether it is a personal blog or a business website. However, building a personal connection is consistently one of the most successful methods of establishing that relationship, a relationship that will bring you more and more visitors, boost your search engine rankings, and get your website seen much more. To accomplish this personal connection, you’ll need to let your personality shine through the site. So here are a few ways to add a little more personality into your website, both in terms of content and presentation.
Put Your Own Face on It
Some people would rather preserve their anonymity online to some extent, but there are only so many connections you can make when you use an alias and hideaway. Even if you don’t want to give away your real name, your face will be an important aspect of bringing more personality to your site.
It may be uncomfortable at first, especially if you’re not confident about your looks, but having a good photo that shows your personality will really help to make people more engaged with your site – they’ll know who they are engaging with.
Get Involved in Your Community
If you want people to feel a genuine connection with you, you can’t hide behind an invisible barrier and communicate just in one direction with your readers or visitors. Instead, you should talk directly with them and react to their ideas and comments whenever possible. This is part of the distinction between forming a community and forming an audience. It also means that you can develop a special rapport with your visitors so that even those who don’t participate as often in the comments or on your social media feel as if they know you and the rest of the community a bit better.
This might be done by talking about hobbies you all have, or offering advice about subjects you know a lot about such as buying 80% lowers from 80 Percent Arms or the best ways to find new customers or anything else at all. The point is, you need to be involved and engaged and not just post things and disappear until the next time you upload a blog or post on social media.
You can express your personality via the site’s content and community and through how you interact with others who may need assistance in navigating and utilizing it. When giving support, especially for companies, showing a personal aspect can convert a potential issue into a pleasant experience. Not only does this provide an opportunity to be helpful and make a positive impression, but it also removes obstacles that could otherwise stand between someone and the point of conversion.
Make Your Website Look Like You
You want your website to look high-quality and professional. However, when it comes to design ideas, you will want to avoid seeming too official and corporate and instead go for a more informal and personal look for your site that shows more individuality and personality.
In other words, don’t just take a standard template and stick with it if it doesn’t describe your personality very well. Instead, make sure that you like the look of your site and that it links with what you’re trying to say because if you don’t like it and it doesn’t work for you, it’s not going to work for any visitors either.