Your website’s appearance could have a 75% influence on your credibility. Without proper design and development, visitors could get frustrated. They’ll leave your website, impacting your bounce rate.
A high bounce rate could impact your ranking on search engines like Google. You could struggle to reach new customers as a result.
Instead, consider updating your website with the user experience (UX) in mind. Better UX can help you engage visitors. They’ll have an easier time finding the information they need, too.
Not sure where to get started? Here are 10 UX design basics that can help. With these tips, you can improve the user’s digital experience.
Your brand could gain credibility and boost conversions as a result.
Upgrade your website with these 10 UX design basics today.
1. Speed Things Up
No one wants to wait around for a web page to load. In fact, a single second delay in mobile load times could hurt your conversion rate by 20%. If your website is lagging, it could impact the user experience.
Website visitors will leave your website without waiting for the page to load. If they leave without clicking around, your dwell times and clickthrough rates will drop. Meanwhile, your bounce rate will rise.
Remember, a higher bounce rate will hurt your search engine ranking. Instead, you can boost your ranking and appear in front of more customers. You can then generate more website traffic, which could benefit your ranking further.
As you update your website with the user experience in mind, make sure to consider your load times.
First, visit Google’s PageSpeed Insights. This tool could help you determine what’s causing your pages to lag. Make sure to test the desktop and mobile versions of your website.
When someone visits your website, they expect to find fast, easily accessible answers to their questions. If they can’t find those answers, they’ll grow frustrated.
They might remember their negative experience and refuse to come back in the future.
Instead, speed up your site! You can improve load times by:
- Reducing directs
- Compressing images
- Removing unnecessary files
- Leveraging browser caching
- Improving server response times
- Optimizing images
As your load times improve, you could keep people on your pages longer. Your search ranking might rise as a result.
2. Add Breathing Room
Take a look at your web pages. Do they look cluttered? Clutter could have a negative impact on a user’s website experience.
In fact, mess causes stress by:
- Bombarding the mind with excessive stimuli
- Distracting us by drawing our attention away
- Making it difficult to relax physically and mentally
- Signaling the brain that work is never done
- Making us anxious
- Creating feelings of guilt
- Inhibiting creativity and productivity
- Preventing us from locating what we need quickly, causing frustration
Remember, you don’t want to frustrate visitors. Instead, improve the digital experience by adding negative space to your pages. Negative space will give your content space to breathe.
Consider using a minimalistic design. Remove elements on your page that don’t feel necessary. Then, add space between each element to avoid overwhelming the reader.
3. Use Stronger CTAs
A strong call-to-action (CTA) can encourage consumers to take action. You can boost leads, conversions, and your ROI. If you don’t have a distinct CTA, however, you could confuse visitors.
Instead, make life easier for each website visitor. Give each page a distinct purpose. Then, make sure your CTA buttons stand out on the page.
Use contrasting colors to draw the eyes to your CTAs.
Make sure your forms are simple and easy to complete, too.
Improving your web pages with better UX design could boost conversion rates up to 400%.
4. Improve the Readability
Most people skim-read a page when they’re looking for the information they need. You can improve the UX by improving the content’s readability.
Use shorter sentences and paragraphs on each page. Organize your content under headers and subheaders, too. You can also use bullets and lists to organize content.
5. Consider Accessibility
Make sure your website is easy to use for every user. That includes people who are blind, elderly, and disabled, too.
6. Remain Consistent
Don’t forget your brand! A distinct, consistent brand can help you avoid confusing consumers. Otherwise, they might click from one page to the next and think they’re on a different website.
Instead, keep your branding consistent across every page. Make sure your logo appears in the top corner of each page, too.
7. Stay Secure
As you improve the website experience for your users, don’t forget your site’s security. Make sure your website features an SSL certificate. You should see “HTTPS” in front of your URL.
Otherwise, your website isn’t secure, leaving your customer’s private information vulnerable to hackers. Consumers might not trust your brand with their information as a result.
8. Go Mobile
More and more people are using their mobile devices to find the information they need online. When updating the user experience, keep your mobile users in mind.
You can use Google’s Mobile-Friendly Test to make sure your website is mobile-optimized.
9. Organize the Navigation
If people can’t find what they’re looking for with ease, they’ll leave. Update your navigation bar to make sure visitors have easy access to your pages.
You can add additional navigation as sidebars or in the footer, too.
10. Avoid Errors
Every error a website visitor encounters can impact their digital experience. Consider using a session replay tool to pinpoint these errors. Then, you can make more informed changes to your website.
You can avoid errors and improve the user experience.
You can learn more about how it helps here.
Updating the UX: 10 Ways to Improve Your Website’s User Experience
Don’t let a negative user experience scare away website visitors. Instead, keep these 10 ways to improve the user’s website experience in mind. Making these changes can encourage people to explore and use your website.
As people linger on your pages, you can boost your search ranking and start reaching more customers.
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