How to Increase Your Online Visibility and Improve Your Chances of Being Found by Potential Clients

According to Statista, people spent 6 hours and 41 minutes surfing the internet daily in the second quarter of 2023. So, clearly, there are so many opportunities to establish an online presence for your business. 

You need a strong online presence because everyone seems to be there vying for attention. It’s, therefore, important to utilize the power of the internet to maximize your online presence and propel your business forward. By doing this, you’ll attract more customers, increase revenue, and boost your brand image.

Here are some key tips that will help you accomplish this, whether you’re just starting out or have been in the game for some time. Keep reading!

1. Incorporate video content

Did you know that online videos make up 82.5% of the global internet traffic? Based on this information, you may want to add videos to your digital marketing strategy.

Many people these days spend a lot of time browsing and comparing things while searching for brands that align with their needs and values. You can leverage this information to grab their attention with your videos.

Also, they don’t just have to be videos about your products or services. You can share some behind-the-scene videos of yourself doing charity, exercising, or working on a project.

When it comes to video marketing, you need to be at the top of your game. Make sure it’s original, helpful, and high-quality. You can spice things up by featuring niche influencers and happy customers. This strategy will not only get more people to know you but will make you an authority in your field.

The kind of videos you share and where you share it depends on a couple of factors—your business type, audience, and goals. Host these videos on the many digital channels available, such as Facebook reels, WhatsApp Status Update, TikTok, YouTube, and Instagram Reels. People love to share videos, so you’ll be giving your digital presence a boost.

2. Create a business website

It’s difficult to get noticed by people globally unless you have a website. Your website could serve as a virtual storefront for people to find and know your business. 

However, beyond having a website, you have to make sure it’s responsive, easy to use, attractive, and gives people all the info they need about your product and service. Also, your website needs to have your brand colors and logo so people can recognize it when they see it.

3. Develop your SEO strategy

Search engine optimization (SEO) offers lots of benefits to all types of businesses; however, it’s important to tailor your SEO strategy to your specific business type.

If you’re running an e-commerce industry, for instance, you might want to optimize your product pages and use longer keywords relevant to your products. Local SEO might work best for businesses that provide services like HVAC repairs and plumbing. Also, you should target longer keywords if you can provide your service digitally from different parts of the world.

As part of your SEO strategy, you may want to conduct thorough keyword research before creating content so you meet the needs of your target audience and make a huge impact.

4.  Ask for customer reviews

Reports reveal that 93 percent of people turn to reviews to help them decide on a business. Therefore, this is one strategy you shouldn’t ignore. When happy customers leave positive reviews, it can make a big difference in how visible you are online.

Encourage your satisfied customers to share their feedback on your social media pages, as well as popular platforms such as Google and Yelp. Other people will see these reviews and have more faith in your brand.

5. Team up with influencers

Don’t underestimate the role of influencers when you need to make some noise about your brand. These social media stars have a loyal following, and collaborating with them will help get your brand seen by potential clients.

Like a diamond in the rough, a good niche influencer will make your brand shine as they tell their followers about your products or services.

To find an influencer who vibes with your brand, go on Instagram. Then, you can look them up on Leadar, where you’ll see more information about them. The platform also makes their contact information, professional information, and address available so you can easily connect with them online and offline.

6. Prioritize your social media presence

These days, people go on social media to check out new brands. That is where you’ll see what’s hot and trending. Much like virtual window shopping, you can find different kinds of people and businesses there, as well as hilarious memes and reels.

Social media is a great tool for boosting your brand’s visibility. It has the ability to make you an online superstar if you play your cards right. So, if you want to connect with your target audience, get active on social media and share all the interesting and relevant content your audience will love.

Create a solid social media strategy and get noticed by your potential clients in any part of the world in no time. 

7. Create relevant content

Another effective way to boost your digital presence is by creating amazing content. Content could take different forms, such as text, pictures, videos, memes, and GIFs. You’ll do well to diversify your content so your audience won’t get bored.

To create content that matters to your audience, you have to identify who they are and what they want. Get them to fill out a survey or use tools like Google Analytics to see their demographics and monitor their online behavior. Once you’ve figured out what they want, you can go ahead and create content that speaks directly to them.

Your next step will be to get more people to engage with your content. One surefire way of doing this is by focusing on topics your target audience cares about. Create content they’ll be happy to share and watch your business dominate the market.

Parting Thoughts

Since the world became a global village, many businesses have been vying for attention online so they can improve their chances of being found by potential clients.

To achieve this feat, we’ve covered 7 strategies and proven techniques that can skyrocket your business and reel in more customers. However, don’t expect success to come immediately. Stay consistent and dedicated; the rewards will be worth it in the end.

Also visit Digital Global Times for more quality informative content.