It’s no surprise that video has become one of the best ways to engage and excite consumers. In fact, by the end of 2022 it’s estimated that 82% of all web traffic will come from video. Impressive statistics, right? Which is why it’s so important that your business invests in eye-catching animated videos for your digital marketing.
Why create animated videos?
Besides driving traffic to your website, video is a great way to explain complex ideas and products to your audience and drive conversions by up to 150%. Animated videos also help to improve your website’s SEO, boosting your overall rank on Search Engine Results Pages as people spend more time on your website engaging with your content.
With a variety of animated videos to go for, it can be hard to know which one will benefit your business. In this post we take a look at the best 5 types of animation videos to have created as part of your campaign.
Animation explainer videos are a great way to give your campaign a competitive edge. Not only do they captivate your audience’s attention, but they also ensure they stay engaged throughout and make your products and services memorable. An animation explainer video is a great way to explain complex ideas and products in a compelling and engaging way, regardless of how niche the subject matter.
By using short, snappy motion graphics, animations, text and voice-overs you can clearly convey your message and convert leads into customers. You can use explainer videos across your social media platforms or on the landing page of your website to increase conversions and boost SEO.
Animated Social Media Ads
Animated social media ads using motion graphic design are a highly effective way to engage with your audience and grab their attention, which is incredibly important these days as humans have an incredibly short attention span! A combination of graphics, voice overs and visuals can grab your audience’s attention much better than a set of nice images or text.
Customer Testimonial Video
Most businesses understand the power of reviews. Not only do they help to build credibility with your brand, but they also earn a potential customer’s trust, and this is where customer testimonial videos come in.
An animated customer testimonial video is one of the most impactful ways that your business can attract new customers. When potential customers hear about real people benefitting from a product or service, it allows them to put themselves in their shoes and see how they can benefit too.
Think about it – how many times have you read reviews before making a final purchasing decision? Customer testimonials help with purchasing decisions and studies have shown that over 90% of consumers trust a brand or product more when it has been recommended or reviewed.
Company Story Video
Every brand or business has a story and sharing that story with your customers can play a pivotal role in connecting with them on a deeper level and turning them into long-lasting customers. A company story video helps to tell the story of your brand in a naturally engaging way.
When customers hear about your brand, they get pulled into your story, and this is largely due to how you are portraying your message whether it be through the voice overs, animations or graphics, each has their own role to play in engaging with your customers.
A company story video is much more than just a clever marketing tactic, it’s immersive, effective and incredibly efficient in driving comments, likes and shares.
Company Culture Video
How people see your company is incredibly important. Company culture videos help to showcase your business, its core values and what makes it unique. It helps to show what sets you apart from your competitors and allows you to highlight the human side of the brand to potential clients or hires.
For your business to truly stand out, you need to show some personality. One way you can do that is by combining motion graphics to your videos to entertain potential clients or hires. By adding a touch of personality to your company culture videos, you can evoke emotions which can attract new people to your brand.
Clearly designed and focused animated videos can help your business to shine in an overcrowded space. They provide an immersive, effective user experience meaning you have a better chance of standing out and attracting potential customers to your website and to take action.