Imagine your business without any customers; it’s a worrying thought. Customers are the life-blood of any business, the most essential element. Without customers, you cannot grow your business, you can’t make a profit, and you can’t succeed. Of course, there are other elements that come together to make a successful business, but unless you have customers, none of those are going to matter very much.
If you want to have customers and you want the customers, you do have to be happy that they have chosen to use you; you’ll need to engage with them. This is a fundamental premise of a good business; customer engagement is key. With that in mind, here are some of the ways you can engage well with your customers to ensure your business grows in the right way.
Have An Emotional Connection
Although most people are going to want to think they make purchases using common sense, plenty of research, and by thinking things through, in the real world, most people actually buy because of their emotions. They might be able to use logic to justify their purchases, but it’s their emotions that make them want something in the first place – in a lot of cases, at least.
If you can make an emotional connection with your customers, you can ensure they will want to buy from you rather than from your competition. One way to do this is to show that you are a real person, as this will help to build a connection that you would otherwise not have had. Use your website, social media pages, and blog to prove who you are and make the purchase decision a more personal one.
Build A Community
Communities have always been a highly important part of how the human race functions. Once, it was all about protection and safety – the bigger a community, the more easily it would be able to deal with a threat. Although this is not the reason behind setting up communities these days, there is still something of that natural instinct left behind. In other words, communities make people feel good, safe, and happy.
If you can build a community through your business, people will want to join it. This might sound difficult, but thanks to technology, creating a community is actually easy. You can use social media, create a group or page for your business, and encourage customers to join you there. They can interact with you, with other customers, they can invite friends and family, and a community will spring up. This will help them to feel good about buying from you, and it will also help others to see that you are legitimate and that by becoming your customer, they can join in with this community too. To make your community even stronger, you can host special events or collect money to create engraved bricks for charity, or even come together to write an eBook.
Run A Competition
If you think that running a competition is a lot of hard work and that it won’t bring any dividends, you’ll be missing out on the potential customers and profits that it will give you. A competition is an ideal way to engage with your customer base in a real way – after all, who doesn’t enjoy the opportunity to win something for doing relatively little in return? It’s going to tempt anyone, and it will show your customers that you care about them because you are willing to give something away.
If you intend to run a competition, make sure it benefits you as well as those entering. If you make the entry requirement a share on social media, for example, more people will see your business page. The same is true if you ask people to post a photo of themselves with one of your products or to tag someone in a post. As long as you aren’t losing money for no benefit, a competition is a great way to engage with your customers.