- If you’re looking for an SEO agency to help improve your website’s global search engine ranking, there are a few things you should look for. Not all agencies are created equal, and some are better equipped than others to help you achieve your desired results. When choosing a global SEO agency, here are seven things to keep in mind.
Experience and Expertise
When looking for an SEO agency, it’s essential to consider their experience and expertise in the field. How long have they been providing SEO services? What types of clients have they worked with? What kind of results have they been able to achieve for their clients?
It’s also important to consider the specific services the agency offers. Some top global SEO agencies focus exclusively on SEO, while others focus primarily on reputation management or social media marketing. Others have a holistic approach, providing all the above services to their clients.
Location and Language Capabilities
Some companies outsource SEO work to agencies in other parts of the world because it’s less expensive; however, this can backfire if the agency doesn’t know how to turn this into an advantage for your company. If you’re looking for an English-only agency with experience in dealing with US-based visitors, but the agency is located elsewhere (even in Canada), you’ll likely end up wasting time and money on poor results. Not only that, but some countries will not give lower search engine rankings to sites that target specific regions outside of their own.
For example, if you’re French and looking for a local SEO agency to help you achieve better search engine rankings in France, your company must be located in France, not the US or Canada. That way, the results will be tailored to suit visitors from France.
Clear Pricing Structure and Key Performance Indicators
One of the most frustrating things about working with an agency is spending hours explaining what you want and then ending up with unexpected bills at the end of it all. To avoid this frustration, make sure you clearly understand how much services cost before going any further with an agency. Ensure those prices are fixed, so there aren’t any surprises later on. The same goes for the agency’s key performance indicators (KPIs). What will they measure, and how will you know if you’re meeting your goals?
To track the progress of your SEO campaign, you need comprehensive reports regularly. The agency should provide these reports at no extra cost so you can see exactly what they’ve been working on and how it’s impacting your website.
Option to Scale Services as Your Business Grows
As your business grows, you may want to add new services or change the services you’re currently receiving from your SEO agency. The agency you choose must be flexible enough to accommodate these changes without any service disruption.
It’s one thing to boast about being the best SEO agency in the world, but it’s quite another to be able to back it up with evidence. The agency you choose should show you case studies and results from previous clients that prove they are capable of delivering on their promises.
Excellent Customer Service
A good SEO agency will always go the extra mile to provide excellent customer service. They should be responsive to your needs and willing to work with you to achieve the best possible results for your business.
Finding the right global SEO agency can seem daunting, but if you keep these seven things in mind, you’re sure to find one that’s a perfect fit for your business.