How to Create an Enticing Digital Lookbook

When you are in the fashion industry or eCommerce business, it is important to have a beautiful lookbook to showcase your products and creations. If you have apparel or other products that you want to share with your clients in an innovative, attractive, and interactive way, it’s essential to create a digital lookbook that you can easily share across multiple channels. In this article, we will discuss a few simple ways how you can make an enticing digital lookbook.

What is a digital lookbook?

A lookbook itself is an effective tool in the fashion and photography industry. It is a collection of photographs put together to display and showcase your strength in art, whether it is clothing, jewelry, modeling, or more. This tool helps customers visualize your brand and get to know you. It provides brand identity and tells the viewer what you stand for in your company.

A digital lookbook is slightly different and a tad more technical. An online version is similar to a traditional version but it has a modern, interactive, digital component. This type of edition enables your customers to view and interact with your designs or content online. Digital lookbooks are available across any device and the biggest benefit is you will save time and money since you don’t have to use paper to print or distribute them and they can be ready in seconds. 

Another plus to digital edition is that you can add to it in many more ways compared to printed lookbooks. For example, you can incorporate interactive rich media elements such as video clips, audio clips, pop-ups, and links. If you delve into eCommerce, you can link your site to your lookbook so customers can shop, browse, and checkout directly from the digital version. 

How to design a digital lookbook that impresses your viewers

To start, you will need to create a PDF version of your lookbook. You can use Adobe Acrobat or other PDF creator software to do this. When you are designing, keep the basic rules of simple design in mind. Match your file’s colors and themes to the look and feel of your brand. Once you have nailed down the aesthetic, convert your PDF into an online flipbook. You will be able to upload and transform your PDF into a digital edition in seconds.

When you have your digital lookbook, make sure to design it within the publication platform. You can change the background colors, the font, and the styling of the lookbook so it all matches your brand and aesthetic. Add your logo and a link to your website. Throughout the lookbook, incorporate interactive and engaging elements like internal and external links, navigational tools, gifs, and rich-media pop-ups. These additions will make your content feel innovative and engaging – thereby increasing interactions, sales, and revenue. If you incorporate a shopping cart feature, you can choose additional details like shopping windows, a wish list, or a product order form. 

If you want to keep your lookbook secure, this can be easily done with a variety of security features through the digital publishing platform. You can even add a lead capture form to your content, and customize it, so you can get important data from your users before they even view your content. The benefits of utilizing catalog software to create a digital version of your lookbook are numerous.

Easily share your digital lookbook

Now that your beautiful edition is designed, you are ready to share it. You can easily share your online lookbook with your potential clients. A few ways to do that is to share the link in your marketing outreach emails as part of your signature. You can embed the link on your website, which will also increase interactivity. Or you can share your edition via social media, which will boost brand awareness, engagement, and reach.

It is important to have an enticing lookbook to showcase your products and creations. A digital lookbook will attract customers and demonstrate your offerings in a beautiful, interactive, and engaging way.

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