The modern digital space is booming with new product offerings every day. With a multi-billion audience of web users, companies still struggle for each customer and have to overcome fierce competition to get noticed. Thus, a huge number of factors determine whether your new product will fail or fly in the market. Some of them are uncontrollable, while others can be affected and can make a real difference.
Your digital product’s adoption basics are the proper UI and UX design that you need to integrate into the product’s broader concept. The way users can derive value from your app or website, and how easy and enjoyable this experience is, determine whether they will stay or go. Thus, your task is to integrate wise UI and UX decisions into your design to achieve the best buy-in among your target audience. Here we explain the basics of successful UX design and show what you can do together with your product design team to increase conversion.
Top 6 Principles to Follow in Design for Maximum Conversion
In a nutshell, conversion is the number of users coming to your resource and staying with it. They may either sign up or download your app, buy something, or contact you for more information. In any way, the client that gets interested in your product and wants to learn more is a converted visitor. Arousing visitors’ interest and making them stay is the most desirable outcome of all new product developers, and here’s how you can enhance these metrics with UX design.
#1 Careful Content Choices
Content is still king, and it’s critical to consider its significance. Today, users are very busy and inattentive, so it’s hard to keep their attention focused for more than 6-8 seconds. Thus, your number one task is to use those seconds to your maximum advantage. It would be best to familiarize the visitor with your brand and the main purpose of your resource so that they leave with a clear idea of whether it’s interesting or relevant for them. Using simple language is also vital as people don’t like puzzles or guesses when evaluating a new product offering.
Besides, you need to place the content elements carefully to give your users the ability to navigate the content intuitively and quickly. To achieve the intended effect, don’t forget to locate your USP and CTA in the most visible places. Otherwise, the visitors may leave without finding out how you can help and what you can offer.
#2 Intuitive Navigation
Usability is the cornerstone of conversion, no matter what your resource specializes in. It has many faces and is implemented in many ways, but the main point in it is simplicity. This means that the menu of your resource should follow traditional, recognizable patterns without confusing the visitor. All intended actions should be accomplished with a minimal number of clicks, thus increasing the product’s value and efficiency for users.
Source: from UserGuiding
#3 Cross-Platform Compatibility
Universal compatibility of modern digital resources lies at the heart of seamless user experiences that all UX designers wish to attain today. This principle means that the app or website should work equally well on desktop devices, laptops, tablets, smartphones, and even smartwatches. With the advent of smart TV, some people prefer to interact with particular digital resources on the screens of their TV sets, and others want to continue watching a movie while moving across their smart home.
Thus, responsive design becomes a rule of thumb among users and designers alike. People want to have a similar quality product on their gadgets and spend minimum time on synchronization. Therefore, you need to take proper care of these features before launching your app to the market.
#4 Minimal User Effort
Making it all visible, understandable, and minimalist is the number one challenge of modern UX design. People are getting lazier today, and the UX designer’s role is to give users maximum value with minimum input. The amount of effort required from the user also affects their satisfaction and perceived convenience of using a specific product. Therefore, the designer may maximize product adoption by asking for minimal data in the contact form, registration form, or search filters.
#5 Mobile Friendliness
Another point of concern is UX design for impressive mobile-friendliness. It’s not enough to create a sleek, good-looking design and launch it to the market to see how it goes. Any new product requires thorough testing, at least in terms of its practical usability. Imagine a situation when you place several essential tabs in the places where people typically hold their smartphones with their fingers. One careless move – and the user clicks on the button they did not intend to click. These trifles can severely reduce the UX of any new resource as they irritate users and make them abandon the offer pretty quickly. So, make sure you think of all these minor issues before sending your brainchild to the market.
It’s never too much when we talk about user testing. You may think that you know your customers inside out. Still, in most cases, it couldn’t be farther from the truth. People want things different from what UX designers think they want. Thus, to create a web design that will be indeed popular and demanded, you should focus on the cold hard data derived from market research.
Go out to ask people online. Test several things with the A/B testing approach. Don’t stop with experimentation and arrange several tests for various design ideas. If you don’t try different things, you can never reach that ideal mix of what you want and what customers need to create a successful digital product.
Source: from 99designs
UX Design Matters
As you can see, approaching the user experience from many sides can maximize your product’s adoption upon its launch to the market. It’s critical to make things work as a heavy investment may not pay off amid fierce competition. Thus, including a proper mix of marketing, promotion, and proper UX design with the target user in mind can ensure that you get the right product for entering the market with a bang.