If you’re managing your own Facebook advertisements, it can be tempting to look at the little numbers in the corner of your ads and say, OK, that’s not bad when you see an impressive-sounding click through rate. But when it comes to making money from ads, impressions just aren’t enough—you need to get people to actually click on those ads in order to turn them into customers or leads.
Facebook has over 500 million users, and if you’re marketing a product or service online with Facebook ads agency, that means an impressive number of potential customers are on Facebook every day. Whether your goal is to increase awareness about your brand, get people to your website, or drive sales and leads, one way to do this is through Facebook advertising. And the great thing about Facebook ads is that they’re super affordable compared to other online ad networks. To learn more about how you can leverage Facebook ads to get more bang for your buck and make more money from them, check out the following tips
1) Create an eye-catching ad
If you want to promote your business on Facebook, you’ll need a great advertisement. One of the best ways to get more views is by using an eye-catching ad.
- Click Create Ads
- Click Create a New Ad
- Choose your ad type and click continue
- Fill out the rest of the information about your business
- Upload an image for your ad
- Add some text for your ad
- Save and submit it! You can also add a call-to-action button or link that will prompt people to follow you or visit your website.
There’s no way of knowing what types of ads will work without experimenting with them all. Test out different photos, copy, and audience demographics so that you can see which one drives the most interest in your business. Consider running split tests to see how similar ads could impact each other differently; it’s worth the effort in order to maximize profits! Share success stories. Posting successful ads is not only good for boosting customer satisfaction but it also boosts advertising effectiveness because people are likely to buy from companies they trust.
2) Know your audience
Finding your target audience is the first step in making more money from your advertisements. If you are not sure what demographic would be most likely to purchase your product, conduct surveys or focus groups to find out where they spend their time and which websites they visit. Once you have a general idea of who your audience is, you can do some research on keywords that people in that group use when looking for products related to yours. For example, if you are selling a weight loss product then words like workout or eating healthy might be relevant keywords.
When creating a targeted ad campaign try using the same language as your audience in the copy of the ad itself instead of using industry jargon that might confuse them.
3) Use an effective call to action
Don’t be afraid to test out different strategies and see what sticks! It will take a little time and effort but, in the end, it’ll be worth it. The more you know, the better equipped you’ll be when creating your next campaign.
Plus, there are plenty of guides online that can help you get started! When it comes to split testing, make sure you divide your target audience into two groups so you can determine which group is having the desired response. One group may receive one ad while another group receives a variation of that ad – both ads should still focus on the same call-to-action. For example, if I want to test whether Shop Now is more effective than Get Deals Now, I would split my target audience into two groups with half getting Shop Now and half getting Get Deals Now. Afterwards, whichever advertisement has generated more sales or leads for me is obviously the most effective call-to-action.