Marketing is essential for growth, and while it can facilitate tapping into untapped segments of the target population, it can also help you build your brand’s public value.
You can make your brand inseparable from the public perception if things are done right, which means that your brand becomes an integral part of the discourse surrounding the everyday life of your target population.
This also means that if you delve into the market properly, you can solidify your current market value and develop a two-pronged approach.
Through this approach, you can gain an insight into market trends to modify your product or service per the requirements of the public, but you can also subtly establish your brand’s unique presence.
Various companies worldwide have done this to strengthen their relationship with the target audience.
They adopt several strategies to achieve this goal, with each strategy playing an instrumental role in ensuring the desired outcome.
This helps build a structure that allows for bilateral communication between the company and the individual, achieving gains.
The public’s interest is guaranteed through the manifest assurance of their voice being heard.
For example, if you consider the example of DigitalSupermarket, various company components could be the centerpiece of its marketing strategy.
This means that each of these components has the potential of approaching a separate target audience through means that appeal to them.
When all of these are compiled together, the outcome would be better than simply approaching it with a generic marketing strategy.
Therefore, parallel approaches often tend to yield better results. This is how simple yet complex marketing can get.
Therefore, if you run a company or have been given the responsibility of coming up with a great marketing strategy that helps you strengthen the brand’s image and helps it achieve better results, you’ve come to the right place.
This guide is designed to help you with the necessary tools in today’s competitive marketing world.
Some of these tools are free while others are paid, but you can get a good return on investment if you make good use of them.
1) Google Analytics:
You cannot pursue growth unless you know where you stand. This is equivalent to finding how far a destination is without knowing your current location.
You need to have the right amount of knowledge and the relevant information to get where you want to go.
Similarly, transparent information about your business and the way it is performing is vital for its growth. Unless you have accurate information, your market strategy is not bound to yield maximum results.
Therefore, you can use Google Analytics for the said purpose. Google Analytics is free to use, and it can help you track how your business is doing, especially if you run a website and need to keep track of your strategy.
The detailed data provided by Google’s trackers can find out the regions your audience is coming from.
It can also help you track how your website is doing compared to its past performance.
Moreover, Google Analytics allows you to understand the factors which led to your website not receiving the traffic you expect it to receive. To pursue digital growth, Google Analytics is a must-have.
Aesthetics are a crucial component of marketing strategies, and if you understand the way aesthetics align with your target audience, you have a greater chance of achieving your goal.
Developing an understanding of the graphics or colors that your audience would prefer is the first step. The implementation of this strategy is a different game in itself.
Canva, which comes with free and premium options, can be extremely useful here.
You can easily use any free templates available in Canva to design posters, newsletters, and social media posts.
Canva is available as a web app, and it even has standalone apps for iOS and Android. Once you get the hang of it, you will find it easy, and things will seem smoother.
It is easy to use, but it also offers nearly all the features you need to design everyday stuff for your marketing campaign.
3) Social Media:
Social media is the bread and butter of every digital marketing strategy. Considering how various social media platforms have connected the world in the digital sphere, you have numerous opportunities to explore here.
You can use it to gauge the public’s interests, but you can also use social media to test-run your product’s or service’s receptiveness by running a teaser campaign.
It is cost-effective, so you probably would not need to spend much to see whether you are doing the right thing for business growth.
Moreover, given that many social media companies are transparent with their advertising campaigns, you would better understand how your marketing strategy is performing.
So, with consistent data streams making it to your screens, you can make immediate decisions about your marketing strategy.
If things are not going according to your expectations, you can tweak your strategy, adjust your content and start another campaign to see if you do better with the changes.
Therefore, social media can be an effective marketing tool. While it is perceived as an end in itself, using it as a tool to build brand loyalty is more beneficial in the long run.
When it comes to digital marketing, you have numerous options. There are many more tools that you can use to run a solid marketing campaign aimed at business growth.
Some of these tools include Google Ads, Hootsuite, and Mailchimp. Google Ads can instantly get you on the first page of Google without delving into complex Search Engine Optimization (SEO) tactics.
Hootsuite is a business-oriented tool that schedules your social media posts and handles all your social media channels from one dashboard.
MailChimp, an email designing tool, can help you make the most of your email marketing campaign.
You can use either of these tools depending on your requirements. Sometimes you might need to use various tools simultaneously to get better results and tap into different chunks of the target audience.
If you are a business owner and do not have a dedicated person to handle your marketing operations, investing in a good resource might be time.