Which AI Sales Assistant Fits My Business Needs: or Conversica?

A recent study showed that 61% of B2B marketers find generating high-quality leads as their biggest challenge. Knowing where to invest time, energy, and money is crucial for growing businesses, since often they are quite limited in supply. While traditional lead scoring methods still work, they are inefficient and definitely not scalable. and Conversica have been created as alternative solutions, providing efficient and scalable ways to qualify leads.

Both AI sales assistants were created to help businesses improve their lead qualification processes. They help sales and marketing teams handle monotonous and repetitive tasks like answering simple, frequently asked questions and scheduling meetings. Although these administrative tasks may not seem difficult or time consuming, they could easily ramp up to numbers that could overwhelm your sales reps and increase the chance of human error. The valuable time that your sales and marketing teams are investing into these repetitive tasks could be transferred to higher impact activities that will have better ROI for your business.

In this article, we will do a side-by-side comparison of these two AI sales assistants industry leaders: and Conversica. Comparing the features and capabilities of each tool will help you determine which of the two fits your business needs more.

Source: and Conversica Capabilities and Conversica both exist to provide alternative, scalable solutions to the problem of lead qualification. They are both considered to be AI-powered email assistants, and use machine learning in order to continuously learn and apply those lessons. They are also programmed with natural language processing, which gives them the ability to respond to leads like an actual human sales rep. A recent study found that 55% of businesses that utilize chatbots saw an increase in high quality leads.

Chatbot and SMS Capabilities

With 68% of consumers saying that they like chatbots because they’re accessible and ready to provide quick answers to simple questions. Chatbots allow businesses to capture leads at any time of the day, since they’re always live and will never need PTO or even a bathroom break. All leads will have the chance to be qualified and initial conversations will no longer fall through the cracks.

While both and Conversica offer website chatbots, they do not have the same functionalities. Conversica’s chatbot converses with leads through traditional button options and preset text. While these methods may be preferable to some, others may find the interaction to be inflexible and feel as if they’re being pushed to make a desired action.’s chatbot speaks as if it is a live sales rep, allowing the conversation to have a natural feel. The chatbot is able to ask qualifying questions and schedule meetings with your sales team when the leads’ qualifications have been determined. Customers enjoy engaging with’s chatbot because they are quick, informative, and comfortable to talk to. Employees love because it has a seamless integration with existing workflows and makes it easy to know when they have meetings with qualified leads.

Scheduling and Sales Team Handoffs

While capturing leads and qualifying them is important, the most important process may be the handoff from the chatbots to the sales team. In order to increase closing rates, your business needs a service that provides a frictionless consumer journey.’s product has a built-in scheduling feature that allows your sales team members to never worry about manually scheduling meetings with leads ever again. Conversica’s product also has a scheduling feature, but they are only accessible through third-party integration. This could be frustrating for employees because they would have to learn to navigate a variety of different tools and their sales success would be partly dependent on those third party tools.

To Personalize or Not To Personalize Emails

According to a recent study, 74% of marketers say targeted personalization increases customer engagement rates. Another found that personalized emails raised transactional rates sixfold. For businesses that have consumers who desire personalized and curated emails over generic ones, they should consider going with a tool that has flexibility in customizing emails. For businesses that have consumers who do not care too much about personalization and are recurring customers without much marketing, standard email capabilities will be sufficient. allows you to harness your creative side and customize your email copy. It allows you to implement custom playbooks, and seamlessly integrates with your chatbot to reduce friction from initial conversation to sales rep. If you want to communicate to your customers that you know a lot about them and care for their personal interests and needs, will be a powerful tool for your business.

Conversica only offers basic email functionalities, and is better suited for businesses that have customers who do not care too much about personalization. It is limited when it comes to customization and only gives you access to basic email templates.

Conclusion and Conversica are both powerful tools that allow you to move away from traditional lead scoring methods. They both have capabilities that will give your business the ability to qualify leads at scale and save time and energy for your sales and marketing teams. With this guide, we hope you have a better understanding of the strengths and weaknesses of both tools and will be able to decide which one will help you achieve your business goals.


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