There are now over 813,000 lawyers throughout the US. If you want to draw more clients to your firm, you’ll need to stand out. Otherwise, you might struggle to reach new clients before your competitors get the chance.
Here are 10 effective law firm marketing strategies for high-performing bankruptcy attorneys. With these tips, you can demonstrate your experience and expertise. Establishing your credibility can help you attract more clients.
You can continue generating leads, taking cases, and setting your bankruptcy law firm up for success.
Get started with these 10 simple tips today.
1. Research Your Clients
Before anything else, it’s important to take the time to research your clients. The better you understand your clients, the more likely you’ll appeal to them. You can create web pages and content with their needs, wants, and interests in mind.
Prospective clients will see that you understand their needs and interests. They’ll visit your website to learn more about your bankruptcy law experience. Then, they might contact a bankruptcy lawyer based on what they read.
First, determine who your clients are based on psychographics and demographics. For example, you can segment clients by:
- Household income
- Marital status
- Pain points
- Buying behaviors
- Case situation
Then, look into each group’s search habits. What keywords do they use when looking for a bankruptcy lawyer?
Focus on long-tail keywords (made of four or more words). Look for keywords that are phrased as questions, too.
Once you gather this research, you can start creating killer content with your target audience in mind.
2. Upgrade Your Website
You can also use your client research to update your website. Make sure to design and develop your website with your clients in mind. Remember, you want to appeal to their needs and interests.
When updating your website, look for a developer that understands user experience (UX) design trends. A better user experience will encourage people to explore your content. If your website is slow or old, they might leave.
If people leave without clicking around, your dwell times and clickthrough rates will drop. Your bounce rate will increase, too. A high bounce rate will lower your search engine rankings.
Lower rankings on Google can hurt your law firm marketing strategy. Clients might struggle to find your bankruptcy attorneys online. Instead, update your website to ensure it’s easy for people to explore.
Make sure your pages load quickly. Use Google’s Mobile-Friendly Test to make sure you’re mobile-optimized, too. Otherwise, make sure to follow Google’s Core Web Vitals.
Improving your website will support your entire bankruptcy law firm marketing strategy.
3. Begin Blogging
Once you update your website, you can start blogging.
Create different types of content for your blog, including:
- Case studies
- Videos (how-tos, company culture, testimonials, vlogs, etc.)
Experiment with different forms of content to determine what helps you generate traffic. As you create your content, make sure to demonstrate your experience and expertise.
Consider establishing EAT within your content, too. EAT stands for expertise, authority, and trustworthiness. EAT can boost your credibility, helping you draw in more clients.
4. Optimize With SEO
Once you start creating killer content for your blog, optimize it for search engines. Search engine optimization (SEO) can help you generate more traffic.
Nearly 70% of all activity online begins with a search engine like Google or Bing. Unfortunately, 75% of searchers never look beyond the first page. You need to improve your search engine rankings to appear in front of more clients.
With a strong SEO strategy, you can boost:
- Brand awareness and recognition
- Your credibility in the industry
- Trust and loyalty
- Leads and conversions
- Your ROI
You can optimize your content for SEO by using a target keyword within each post. Include the target keyword in the page title and URL. Feature the keyword in the opening, closing, and body paragraphs, too.
You can work with an experienced digital marketing agency to develop your SEO strategy.
As part of your SEO strategy, consider using local SEO, too. Optimize your Google My Business (GMB) listing. More people will find your firm’s bankruptcy attorneys with ease as a result.
5. Stay Social
Share your website content on social media. As people comment on your posts, make sure to comment back.
Staying social will show people you’re available to answer their questions. It can also help you generate traffic to your website. Potential clients will have an easier time finding your killer content as a result.
6. Share Successes
Take the time to share your bankruptcy law firm’s successes online, too. Create case studies or write about recent cases. Share your success through press releases as well.
7. Use PPC
Pay-per-click (PPC) advertising allows you to create digital ads on search engines and social media platforms. Create eye-catching digital ads that feature a strong call to action. Then, direct people to your law firm’s website.
You can use PPC to generate traffic. It can also help you boost brand awareness and credibility.
8. Gather Reviews
Ask your happy clients to post their reviews online. Client reviews can boost your credibility. It can also show on the fence clients that other people trust you.
Ask people to post their reviews on your Google My Business listing, which can benefit your SEO strategy. Otherwise, create testimonial videos. Videos can put a face and voice to your client reviews.
You could gain more cases as a result.
9. Optimize for Lead Generation
When you update your website, make sure it’s optimized for bankruptcy leads.
For example, you should have an eye-catching button at the top of the navigation bar. Consider adding a chatbot function, too.
Optimizing your website for leads can help you book more consultation appointments.
10. Keep Emailing
As you develop your law firm marketing strategy, don’t neglect email marketing. Emails can keep people up-to-date about new laws and cases. You can inform people about your latest case wins, too.
Reel in Leads: 10 Digital Marketing Strategies for Bankruptcy Attorneys
Developing a strong law firm marketing strategy doesn’t have to feel stressful. Instead, use these 10 tips for bankruptcy attorneys. With these tips, you can generate more leads and set your law firm up for success.
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