On-Page SEO: Optimizing Your Website for Search Engines
Do you have a website that isn’t getting the expected traffic? Then you might be lacking in practicing on-page SEO, sometimes called “on-site” SEO. It involves refining various aspects of your website to improve its visibility on search engine rankings. A website’s placement on search engine result pages relies on loading speed, site accessibility, relevant keywords, title tags, etc.
If better search engine performance is what you’re looking for, consider learning more about on-page SEO.
Why Bother With On-Page SEO?
Search engines such as Google and Bing generally withhold their ranking factors from the public. As they improve their ranking algorithms, these factors change over time. The primary goal of search engines is to provide users with the most relevant results related to their search queries.
While their approaches may differ, the fundamental principles stay the same. Always remember that search engines prioritize delivering search results based on the content’s relevance to the user’s search term.
Easy On-Page SEO Practices To Optimize Your Website
An on-page SEO performance checklist is a must-have guide for enhancing your website. Your website should be fast and safe, with an enjoyable user experience to secure top rankings on search engines. Religiously following this checklist will see that your site achieves peak performance.
1. Include internal links
Search engines like it when you include internal links to various pages within your website. Internal linking means choosing the right anchor texts—the blue underlined texts that guide users to another webpage on the site.
The destination page should have something to do with the anchor text. Include three internal links per page to inform visitors more about your content and make navigation easier for search engines.
2. Speed up site speed
A slow-loading website can test the patience of even the most tolerant visitors. Ideally, a website should load in under 2 seconds. So, what steps can you take to speed up your site’s loading time?
1. Replace high-resolution images
High-resolution images can negatively affect your website’s loading speed since users must download these images when they visit web pages. You save bandwidth by swapping larger images with smaller ones. This practice makes customers more satisfied because they won’t have to wait as much, lowering your bounce rate.
2. Take out trackbacks and pingbacks
Whenever external blogs reference your blog, you receive notifications called trackbacks and pingbacks. These alerts trigger automatic updates in your post’s content, resulting in a higher data load and extended loading times.
3. Choose which images will load first
If you control which pictures load first, you can minimize the amount of information that needs to be downloaded. Only the pictures immediately visible on the screen should load. The others can wait as the user scrolls down the page.
Aside from the ones mentioned, you can use other on-page SEO techniques to increase a website’s speed. SEO newbies may find these methods to be tedious. Fortunately, you can hire experts to do the technical stuff for you. Visit https://studiohawk.com.au/seo-services/ and get the best SEO services for your website.
3. Make URLs short
Google pays close attention to the first three to five words in a URL, so it’s a good idea to put your primary keyword at the beginning of the URL. The URL should have a clear and well-structured format, using lowercase letters and hyphens between words instead of underscores.
Avoid using codes or ID numbers in the URL. Instead, use descriptive words to give search engines and visitors an idea of the page’s niche. Also, proper interlinking within your website can drive traffic and showcase your page’s intent to Google. You should always use keyword-rich links and include 2-5 links per post.
4. Keyword research
Researching keywords is a cost-free method to optimize a struggling website. You’d want to focus more on long-tail keywords as they’re more specific and have less competition. Meanwhile, short-tail keywords are what people usually type when curious about a topic.
Unlike long-tail keywords, short-tail keywords have a high search volume. However, that doesn’t mean you should avoid them completely. Including long and short-tail keywords in your keywords roster would be smart. Check out paid advertisements at the top of SERPs for keyword ideas. On top of that, you can also look at rival websites and see what keywords they’re using that helped them land good SERP spots.
On-Page SEO Practices Result In A More Optimized Website
On-page SEO greatly improves your website’s visibility and ranking on search engine results pages. These techniques ensure your website is optimized for search engines and users. A more optimized website can drive more traffic, generate more leads, and increase conversions, which any website owner yearns for.