The transportation industry in Canada continues to boom as the pandemic enters its third year. This is also due to the country’s population growing steadily in the last few years because of immigration. But to survive and thrive, your transportation company needs customers. To get customers, you need to promote your business. Since transportation is a fast-evolving and digitalized industry, how and where to promote business for free?
There is no definitive marketing effort when you’re winning over local customers. You only need a combination of digital marketing tactics and in-person marketing initiatives. While the world has moved to the digital age, remember that traditional promotional methods (leaflets, newspaper ads, TV ads, etc.) still work.
The possibilities of promoting a business in this day and age are endless, which may challenge you. Still, there are sure-fire ways to achieve your goals without spending too much money and time.
Below, we discuss the best spots where you can promote your business for free, increase your engagement, and expand your customer reach online:
Social Media Channels
When you combine organic posts and advertisements, social media has a high potential to be an effective marketing strategy. Social media marketing platforms like Facebook and LinkedIn are the most direct links to your customers. They can help build brand awareness and manage your transport business reputation. Consider creating a Facebook page first when looking for free marketing opportunities. You can even use it if your transportation business has multiple departments.
Facebook and LinkedIn will also help you connect with other local transportation business owners and entrepreneurs, opening doors to possible partnerships, collaborations, or events.
Although page creation may be free, you may also consider paid social media advertising. It will allow you to place ads in users’ social media feeds. These typically let you target specific demographics and locations, ensuring the most relevant possible audience.
As such, keep in mind that you should be active on your channels should inquiries come in from consumers who visit these social media channels to research local transportation businesses. Another essential reminder is to tap into what makes your community unique so that you can keep your posts (infographics and videos) relevant to your local market and use the right messaging.
Additionally, you can hire a team of experts to help your business reach its marketing and advertising goals with social media marketing unless you’re already proficient enough or have an in-house digital marketing specialist.
Review sites and local directories will help put your business on the radar of your local customers. This will allow your customers to research your company before deciding to avail themselves of your services.
Let’s lay it out in the open: when we say use Google to promote your business, it will be like saying you should put on your ID to enter your company building; it’s a no-brainer. Google captures more than 90% of the market share. This is why it’s one of the default search engines you should list your business on to get in front of your consumers actively searching for solutions within your local area.
Your Google Business profile, for example, is a Google listing that allows your transportation business to show up in Google Maps results. It will also be visible in the local selection of Google Search results and the right-side Knowledge Panel in Search results. You can verify your listing ownership through your Google My Business account for free. Then you can optimize your listing to rank higher in search results and appear for more relevant searches.
Therefore, if you want your business to get noticed quickly and be promoted for free, you should register it with local business listing sites.
Aside from Facebook and LinkedIn, some standard listing directories include Bing, Yelp, Yahoo Local, MapQuest, and HubSpot.
Also, remember that your business name, address, and contact information must be the same, accurate, and updated in each directory. This includes your business description, web address, and hours of operation. This will impact your integrated local SEO strategy and your business’s searchability, building trust in your brand and managing your reputation.
The use of email marketing is equivalent to remarketing. Remarketing means that you target those individuals who visited your website in the past. You can achieve this by creating an email list using email forms on your website through remarketing. This is an effective promotional technique to encourage your website visitors to submit their addresses in exchange for your newsletter or special discounts.
When they subscribe, you can begin sending them emails—an efficient and hassle-free strategy to bring marketing right to their inbox.
Remember that when you use email as your platform for business promotions, make sure that you’re sending people relevant content, those that they signed up for. Otherwise, they’ll unsubscribe. Aside from that, email marketing is an excellent method to keep regular site visitors informed about the latest developments and what freebies you offer during a particular season. This will keep them interested and engaged enough to avail of your services again and again.
Your business website is the core of all your digital marketing strategies. It doesn’t matter if you advertise your business through local listings, Google ads, email, or social media. Your goal is to draw people to visit your website. For website marketing to be effective, search engines like Google must determine that you have what customers are looking for. As a result, Google indexes the sites that provide the most accurate, authoritative answers to user questions.
Fortunately, you may be surprised to learn how easy it is to research keywords. You need to draw your customers to your site by brainstorming a list of potential keywords that people most likely use to find a transportation business like yours. After this, you may utilize tools to find the top-ranking keywords and possible questions you can answer through content.
Simple changes in your content based on what you found out through research will drive more traffic to your website. Website ratings and reviews will also help attract potential customers.
Now that we’ve answered where to promote your business for free, maybe you’ve come to realize that transport marketing isn’t always straightforward. It also depends on the nature of your business. You may provide transport convenience for those who find the long bus lines in Toronto inconvenient. Or maybe, you specialize in providing an essential link between a company’s suppliers and customers through transporting products from one state to another.
No matter what service you provide to individual passengers, other companies, or global trade partners, you still need to market your company. Marketing your business can’t be overstated since it expands your reach, boosts your revenue, and increases engagement.
The key to successful transportation business marketing with several marketing channels is to be as searchable as possible. You need to set up a website and take advantage of marketing strategies to stay top-of-mind with the people who can recommend you. Your business will generate high traffic as time passes and continuously engage your customers to maintain one of the most important economic activities.