Modern-day consumers are much more environmentally conscious and practice a sustainable lifestyle. Similarly, they also choose to patronize stores and brands that have adopted sustainable business practices.
These consumers constantly search for green brands that walk their talk and incorporate sustainable practices into their daily routines. Including sustainable company practices policies is only half the job done.
You will also need to make changes inside and outside the store to reflect the same. Working with eco-friendly printing services to create sustainable displays is a great place to start going green in your brick-and-motor store.
Tips To Make Retail Displays More Eco-Friendly And Sustainable
Switch Over To UV Printing:
UV printing is the latest in the line of eco-friendly printing services. Many printers, like Next Printing, now offer UV printing services to create ReBoard displays for brick and motor stores. This new printing technology has many advantages over traditional solvent-based printing and is a much more environmentally friendly option.
While the printing process is the same for UV and traditional printing, with ink and the drying process being the only differentiating marker. While conventional printers use solvent inks to create retail displays, which is quite harmful to the environment, UV inks are dried using a photochemical process.
Conventional solvent inks on evaporation release toxic VOCs, causing air pollution. More often, spray powder is also used to speed up the drying process. Furthermore, the colours can dilute and tone down significantly when used on paper due to absorption. Also, depending on which type of paper is used for printing, it can take days for one signage to dry.
On the other hand, UV printing inks are exposed to ultraviolet lights to dry without wasting a second. When the liquid ink comes in contact with the UV lights, it turns solid with little to no evaporation and absorption in the paper. Given its no carbon footprint, this revolutionary printing technique is considered one of the market’s most sustainable printing options.
Replace MDF Displays with ReBoard Retail Displays:
For long, MDF was considered the undisputed king of sustainable construction materials. Recycled wood chunks mixed with binding agents are subjected to high temperature and pressures and turned into MDF boards.
Compared to MDF, Re-Board® is the new kid on the block. It was invented by Swedish engineer Karl-Gustav Ericsson in the 90s and is considered 100% recyclable, unlike MDF boards. Retail display makers like Next Printing use ReBoard to create retail displays, pop-ups, signages, and much more.
ReBoard, although a new entrant in the industry, is a versatile construction material made using wood gathered from FSC-certified forests. Independent organizations constantly monitor activities in FSC-certified forests to ensure that the logging is entirely sustainable.
Unfortunately, we cannot say the same for MDF. While it is made from recycled wood, that does not necessarily have to be eco-friendly or sustainable. Moreover, formaldehyde, a known toxic substance, is a binding agent for MDF. This prevents MDF from being recycled.
ReBoard Displays are gathering momentum, with more and more retail shop owners opting for this sustainable and eco-friendly option.
To cut down the expenses, many waste management centres do not sort paper from general waste. So the recyclable paper waste gets mixed with non-recyclable garbage, which eventually ends up in landfills rather than returning to the market to enable a circular economy.
To ensure that does not happen, many retail display printing services like Next Printing have collaborated with special recycling programs to ensure that paper and wooden products are correctly recycled and circulated back into the market. Choosing such specialized services will ensure that you are sustainable in every way possible.
Less Waste Production:
Reduced waste production means less carbon footprint and lower waste management costs. Take a hard look at the displays and designs used in the store and sort out everything that can be recycled, reused, or changed into another type of design.
Try to print displays that are durable and last long. This will help you order and spend less and also reduce waste significantly.
Sustainability is something that all businesses strive to achieve. Retail displays and visual merchandising are one of the simplest ways to accomplish this goal. However, it would help if you worked with the right vendors to get the desired results.
Hopefully, The Tips Will Help You Create A More Sustainable Future For Your Business.